A new star is born – Sirius Financial

There’s nothing quite like working with a start up business and a blank sheet of paper when it comes to the business name. Now a new star has been born in the financial services sector. Here’s how…

We’ve been working closely with independent financial advisor Ross Bryant to put a new brand identity in place for his new business Sirius Financial. With ambitions to grow his personal and corporate client base, Ross has located his office at the prestigious Royal William Yard in Plymouth (just opposite Le Vignoble – another start up we help with its brand identity).

Using our Demand Strategy Model, we pinpointed clear, transparent, long-term advice as key characteristics of his offer. That guidance and directional focus led us introducing Sirius (the brightest star in the sky) into the naming process and creative.

Martyn King, Managing Director at Fuel, explained: “Sirius Financial’s client base is made up of people and businesses who have been recommended for its brand of advice. We are really confident that the new identity will further attract recommendations and prove attractive to those who wish to switch advisors. We look forward to working with Ross on growing the business.”

Ross Bryant at Sirius Financial, said: “Fuel’s experience in working with start up businesses has proved invaluable for me. From informing the strategy, to naming the business, to creating the brand identity, we’ve had outstanding support.”