Advice, All, Ecommerce
What Is Magento Open Source & How Does It Compare To Other Ecommerce Platforms?
Among the many content management systems (CMS) available for building online stores, Magento Open Source is widely recognised as one of the most powerful and versatile platforms. Offering a myriad of benefits, referring to Magento as a CMS doesn’t really do it justice as it does so much more than simply manage content. It would […]
Ecommerce, Insight, Marketing
What’s The Best Marketing Attribution Model For Ecommerce?
If you’re wondering ‘What’s The Best Marketing Attribution Model For Ecommerce?’ and clicked on the link to this page hoping for a short answer, you’re about to know what it’s like to be my mother; bitterly disappointed. Not only does this article have to be at least 500 words for SEO purposes, but the answer […]
Ecommerce, Immersive, Insight
Augmented Reality Marketing: 5 Success Stories For 2021
Augmented reality marketing has really started to fly over the past couple of years. With its unique ability to (quite literally) bring products to life, it’s no wonder AR is becoming an increasingly popular aspect of digital marketing. The benefits of using AR in retail are endless. Offering an exciting opportunity for customers to visualise […]
Affiliate Marketing FAQ – 6 Questions We Hear All The Time
Despite being a key marketing channel for many brands since its rise to prominence in the 1990s, affiliate marketing can still be an unknown quantity to a lot of retailers who would actually really benefit from working in the channel. At Fuel Affiliate, we have been trying to introduce brands to affiliate marketing since we […]
5 Benefits Of Augmented Reality In A Retail Environment
Augmented reality (AR) is a place where the digital world meets the real world. It’s an exciting technology that projects computer-generated images into real environments, allowing audiences to visualise something in spite of it not physically being there. Not to be confused with virtual reality, augmented reality is a fully immersive experience which blurs the […]
Fuel FAQ: What Is Digital PR And How Will It Help My Brand?
When we’re asked “What is Digital PR?” the simple answer is that it is just part of PR and that things have evolved since the arrival of the internet and social media. The thing is, we’re asked about it so much that we thought would be useful to explore the differences between Digital PR and […]
Blogging for Beginners – The Benefits of SEO Copywriting
SEO stands for ‘Search Engine Optimisation’, the keyword here being ‘optimisation’. Without wishing to employ the cliches that ought to be avoided in good blogging, SEO copywriting quite literally does ‘what it says on the tin’ – that is to ‘optimise’ a website’s searchability by improving its search ranking and relevance. Basically, it uses techniques […]
Why It’s Important to Claim Your Business on Google
Claiming your Google My Business listing means you decide how your business is presented in Google searches and on Google maps. You’d think this would drive managers and business owners to claim their business on Google as early as possible but for some reason, it’s often overlooked and ignored. We’re always surprised by just how […]
4 Effective Ways to Reduce Your Affiliate Marketing Risks
If you’re an e-commerce business and you’re looking at adding affiliate marketing to your digital marketing strategy, then great news! You’re opening up a new channel that could potentially add 15% to your online revenue. The next step is how to enter the channel prudently. Is there a ready-made audience for you to tap into? […]
Understanding Basic Digital Marketing Performance Data In Google Analytics
So far, 2020 has seen a massive uptake in e-Commerce and general online usage, so we’d be surprised if digital marketing wasn’t at the forefront of most business’ marketing strategies. However, because of the sharp surge in online uptake over the past 3-6 months, understanding digital marketing performance data can be a real challenge for […]
Traditional Marketing Vs Digital Marketing – Must You Choose?
Pointless debates are something that we at Fuel always seek to avoid. After all, time is money and all that. However, one topic that does come up time and again is whether ‘traditional marketing’ can be discarded to the annals of time? Does it still have its place in modern marketing campaigns that seem to […]
Design, Immersive, Insight
What Are The Advantages Of 3D Design Over 2D Design
3D design is used by many industries and can be used in architecture to draw plans for buildings as well as being used by eCommerce brands to provide a realistic design of a product to consumers. Additionally to having uses within different industries to target consumers it also provides a great deal of use to […]