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female nurse on the phone holding a coffee cup

Affiliate, Insight

How Your Brand Can Offer Key Worker Discounts Online

Whether you’re an all-in e-commerce business or offer a unique service via your website, key workers likely make up a significant portion of your potential customer base. Encompassing a wide range of professions, including emergency workers, NHS staff, and teachers, this audience can be a lucrative one, made up of individuals with stable incomes, clear […]

pink percentage discount coupon surrounded by coins

Affiliate, Insight

Percentages Or Pounds – What Is The Best Discount Pricing Strategy?

While they’re not the only tool you can deploy to win over new audiences, discounts and voucher codes are undoubtedly a key component of an effective affiliate marketing strategy. These incentives are great at encouraging conversions and boosting sales by giving your target audience a financial incentive to buy. However, there’s a lot more involved […]

graphic of potential customers and shoppers buying via affiliate marketing, leading the customer to success

Affiliate

How To Launch An Effective Affiliate Marketing Programme In 7 Easy Steps

If you’re looking to increase revenue and scale your business online, launching an affiliate marketing programme will hopefully be at the top of your priority list. Affiliate marketing is a unique, performance-based strategy where, unlike traditional marketing methods, it’s partners who do the hard work in promoting your offerings in exchange for a commission.  Done […]

Discount code concept on smart phone screen with office objects

Affiliate, Insight

Discounts, Voucher Codes & Coupons – Is There More To Affiliate Marketing?

If you’ve explored the possibility of affiliate marketing before, you’ll likely have been exposed to a myth or two at some point. As frustrating as this is for us affiliate marketers, we can’t hide from the fact that the channel has historically been shrouded in false claims and misconceptions. Some believe that affiliate marketing is […]

illustration of business man looking at affiliate marketing goals, including kpis and various charts, on a laptop

Affiliate, Insight

5 Essential Affiliate Marketing Goals For 2025

2025 is now fully underway, and with the “Happy New Year”s and “I hope you avoided that nasty cold over Christmas”s done and dusted, it’s time to really get going with your marketing goals. If affiliate marketing is part of your wider growth strategy this year, there’s a lot you can do to really maximise […]

Blue smartphone with open gift box and discount voucher

Affiliate, Insight

Honey Browser Extension ‘Scam’ – Much Ado About Nothing?

The affiliate channel has certainly been thrust into the spotlight over the past few weeks, with the Honey browser extension taking some serious heat on the back of a video posted by Megalag with the reasonably provocative title of ‘Exposing the Honey Influencer Scam’. In short, Megalag has accused the popular discount code browser extension […]

University students walking out of lecture building

Affiliate

Why Your Business Must Embrace The Benefits Of Student Discounts

When your goal is to expand the visibility of your brand and drive increased revenue, targeting a student audience is probably one of the last tactics that comes to mind. There’s a stereotype that students are scraping by, studying not spending, and unreliable when they do splash the cash. However, attracting students with the right […]

woman shopping at home on laptop in front of christmas tree on cyber weekend 2024

Affiliate, Insight

5 Important Trends For Brands From Cyber Weekend 2024

For marketers in the e-commerce world, Cyber Weekend 2024 had the potential to be the perfect storm for performance. Black Friday came later in the month than in previous years, and for many people in the UK, the day also fell on payday. A large number of retailers also reported a slowing down in people’s […]

woman using laptop packing cardboard box in living room at home at night

Affiliate

How To Reap The Rewards Of Your Affiliate Marketing Programme

Driving a whopping £40,000 in revenue every minute, affiliate marketing is one of the most effective tools to grow your brand and make more sales. However, to truly unlock the potential of the affiliate space, you need to do more than simply set up an affiliate marketing programme and hope it does its magic. Consumers […]

person browsing on laptop with ecommerce related graphics

Affiliate

What Exactly Is Affiliate Marketing? (& Why Should It Be Part Of Your E-Commerce Growth Strategy?)

To have success in the e-commerce space, a blend of different marketing activities has always been king. A strong website and ad campaigns come together to drive traffic and generate online purchases, yet we’re seeing more and more that the highest levels of growth are driven by an even more diverse range of marketing channels.  […]

influencer filming a video on her phone

Affiliate

Fuel Partners With Stored To Offer Influencer Marketing Services

As social media and influencer reach continue to grow rapidly, we have been increasingly keen to improve our offering to support our clients in the influencer marketing space.  Following extensive research to find a great new partner for our influencer marketing work, we are delighted to now be working with Stored to build bespoke campaigns […]

woman shopping online at christmas

Affiliate

Fuel Your Q4 Demand With An Affiliate Marketing Strategy

As we head towards the last quarter of the year, finding ways to cut through the crowded online e-commerce landscape and reach the right audience becomes more and more important. It’s too easy to get lost in the noise and shoppers are doing their due diligence to ensure they get the best bang for their […]

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