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Affiliate, Ecommerce, Our News

Fuelling Affiliate Marketing Growth With Adtraction UK

Fuel is delighted to bring you our latest Fuelling Growth Podcast. Our guest for this episode is a hugely respected figure from the affiliate marketing world, Ant Clements. Ant is Managing Partner at Adtraction UK and has amassed over 18 years experience in the channel, leading large teams and overseeing the programmes of some of […]

woman sitting down shopping with laptop and credit card

Affiliate, Ecommerce, Insight

Cyber Week 2023: Key Insights for E-Commerce Businesses

Having just caught our breath from one of the busiest times of year for our own affiliate clients and affiliate networks, we wanted to share our findings from Cyber Week 2023. As always, this time of year sees massive spikes in activity in e-commerce and we have seen some interesting data emerge from the whole […]

Online shopping image with with credit car and boxes with shopping trolleys on in a trolley

Advice, All, Ecommerce

What Is Magento Open Source & How Does It Compare To Other Ecommerce Platforms?

Among the many content management systems (CMS) available for building online stores, Magento Open Source is widely recognised as one of the most powerful and versatile platforms. Offering a myriad of benefits, referring to Magento as a CMS doesn’t really do it justice as it does so much more than simply manage content. It would […]

Ecommerce, Insight

How To Bulk Edit Price On Shopify Without Needing An App

If you’re a website manager and are wondering whether it’s possible to bulk edit price on Shopify, we’re happy to inform you that it absolutely is and we’re here to explain how you can do it quickly and easily. Below you will find a step-by-step guide on how to bulk edit price on Shopify using […]

Affiliate, Ecommerce, Insight

TikTok Affiliate Marketing – How does it work?

Unless you’ve been firmly stationed under a rock for the last few years, TikTok is a social media platform that, even if you’re not engaging in its infectious scrolling, you’re all very aware of. But despite the stereotypes, TikTok is far more than just young people dancing in front of their crudely-propped-up phones – doing […]

User on phone with Black Friday Graphic

Ecommerce, Insight

Black Friday Marketing in 2022

Everyone in the eCommerce world knows just how vital Black Friday, alongside Christmas, can be to a business’ success. However, with the wider economic crisis surrounding current events in 2022, this year’s gifting season is set to fuel a whole host of unprecedented browsing and spending behaviours. With the vast majority of the population looking […]

Affiliate, Ecommerce, Insight

Change Is Due For Affiliate Tracking As Cookies Crumble

Digital marketing is currently enduring a great deal of disruption, with Adwords launching new preferred products and the sun finally starting to set on Universal Analytics. All this change means that marketers are having to evolve their goal setting and the way that they track their progress in order to keep up with the competition. […]

Google Performance Max Applications

Ecommerce, Insight

Google Ads Performance Max – What Do You Need to Know?

Introduced in November 2021, Google Ads Performance Max campaigns are a goal based campaign type that Google has brought in to replace Smart Shopping. In fact, at the time of writing, there’s a fair chance that some of you might have already had you Smart Shopping campaigns automatically upgraded this month. Perhaps that’s why you’re […]

The Best Marketing Attribution Model For eCommerce?

Ecommerce, Insight, Marketing

What’s The Best Marketing Attribution Model For Ecommerce?

If you’re wondering ‘What’s The Best Marketing Attribution Model For Ecommerce?’ and clicked on the link to this page hoping for a short answer, you’re about to know what it’s like to be my mother; bitterly disappointed. Not only does this article have to be at least 500 words for SEO purposes, but the answer […]

Email Marketing

Ecommerce, Insight, Marketing

What Is The Best Email Marketing Platform For Small Businesses?

When a small or medium-sized business carries out an email marketing campaign, it’ll typically conduct them via an email marketing platform. There are a huge number of platforms available, each with its own pros, cons, costs, and ancillary benefits, however, speak with any marketer or marketing agency and you’ll probably hear the same handful of […]

Augmented Reality presentation on a tablet

Ecommerce, Immersive, Insight

Augmented Reality Marketing: 5 Success Stories For 2021

Augmented reality marketing has really started to fly over the past couple of years. With its unique ability to (quite literally) bring products to life, it’s no wonder AR is becoming an increasingly popular aspect of digital marketing. The benefits of using AR in retail are endless. Offering an exciting opportunity for customers to visualise […]

man on laptop with mobile in hand with digital marketing concepts floating around

Design, Ecommerce, Immersive, Insight, Marketing

5 New 2020 Digital Marketing Trends Businesses Can’t Miss

As with fashion, digital marketing also has its own trends. There are many tools and techniques used in marketing that have come in and out of being used by brands, but the more people use these the more they are used by others. You could think of it as a type of word of mouth, […]

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