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Illustration of the local map pack displaying Google Business Profiles

Advice, Insight, Marketing

Why Have A Google Business Profile? (& What Can It Do For Your Business?)

When you search for information about a business or service on Google, what do you see? Not long ago, the results would’ve been dominated mostly by basic website listings or a selection of pay-per-click ads vying for your attention. However, search engine results pages (SERPs) have become far more intelligent and user-focused in recent years […]

Two people sitting and having a conversation on video camera

Immersive, Insight

Should Your Brand Be Using AI-Generated Videos?

We’ve reached a point where AI-generated content is everywhere you look. From fun social media trends to written content, we’re far past being surprised at what AI can actually do. The challenge now is to work out what we should or shouldn’t be using it for and, in cases where we do embrace AI, finding […]

female nurse on the phone holding a coffee cup

Affiliate, Insight

How Your Brand Can Offer Key Worker Discounts Online

Whether you’re an all-in e-commerce business or offer a unique service via your website, key workers likely make up a significant portion of your potential customer base. Encompassing a wide range of professions, including emergency workers, NHS staff, and teachers, this audience can be a lucrative one, made up of individuals with stable incomes, clear […]

pink percentage discount coupon surrounded by coins

Affiliate, Insight

Percentages Or Pounds – What Is The Best Discount Pricing Strategy?

While they’re not the only tool you can deploy to win over new audiences, discounts and voucher codes are undoubtedly a key component of an effective affiliate marketing strategy. These incentives are great at encouraging conversions and boosting sales by giving your target audience a financial incentive to buy. However, there’s a lot more involved […]

engineer using virtual reality to operate machinery

Immersive, Insight

Virtual Reality Predictions: What Does The Rest Of 2025 Have In Store?

At Fuel, we’ve been watching virtual reality flourish over the past six years, evolving from a niche tool to a widely applicable technology with powerful applications for business, education, gaming and more. But what’s next? Moving into 2025, we expect this development to keep going strong if our virtual reality predictions are anything to go […]

three people wearing headsets interacting with the metaverse

Immersive, Insight

AR, VR & MR – Which Form Of XR Will Dominate The Metaverse?

The metaverse is evolving, with more and more of us spending time immersed in it for one reason or another. As we increase our levels of interaction in and with the metaverse –  whether for socialising, education, or gaming – the future of the metaverse really hinges on one key question: which technology will emerge […]

Discount code concept on smart phone screen with office objects

Affiliate, Insight

Discounts, Voucher Codes & Coupons – Is There More To Affiliate Marketing?

If you’ve explored the possibility of affiliate marketing before, you’ll likely have been exposed to a myth or two at some point. As frustrating as this is for us affiliate marketers, we can’t hide from the fact that the channel has historically been shrouded in false claims and misconceptions. Some believe that affiliate marketing is […]

woman sitting on sofa using an unnamed vr headset

Immersive, Insight

The Future Of VR Headsets: What To Expect From The Meta Quest 4

The Meta Quest headset has, pretty consistently, been at the forefront of developments in virtual reality over the past few years. Released initially under the Oculus brand name, it was one of the first headsets to be adopted by the more mainstream gaming community – then quickly amalgamated into the Meta brand we all know […]

illustration of business man looking at affiliate marketing goals, including kpis and various charts, on a laptop

Affiliate, Insight

5 Essential Affiliate Marketing Goals For 2025

2025 is now fully underway, and with the “Happy New Year”s and “I hope you avoided that nasty cold over Christmas”s done and dusted, it’s time to really get going with your marketing goals. If affiliate marketing is part of your wider growth strategy this year, there’s a lot you can do to really maximise […]

Image of the crowd at one of the keynote speakers at CES 2025. Image credit: Consumer Technology Association (CTA)®

Immersive, Insight

CES 2025 Round-Up: The Best XR & Virtual Reality News From The Event

CES 2025 – the world’s leading tech showcase – has just taken place, and there’s a serious amount to unpack when it comes to virtual reality news from the event. The timing of CES always stands out, held in Las Vegas at the very start of the calendar year to give tech companies and developers […]

Blue smartphone with open gift box and discount voucher

Affiliate, Insight

Honey Browser Extension ‘Scam’ – Much Ado About Nothing?

The affiliate channel has certainly been thrust into the spotlight over the past few weeks, with the Honey browser extension taking some serious heat on the back of a video posted by Megalag with the reasonably provocative title of ‘Exposing the Honey Influencer Scam’. In short, Megalag has accused the popular discount code browser extension […]

woman shopping at home on laptop in front of christmas tree on cyber weekend 2024

Affiliate, Insight

5 Important Trends For Brands From Cyber Weekend 2024

For marketers in the e-commerce world, Cyber Weekend 2024 had the potential to be the perfect storm for performance. Black Friday came later in the month than in previous years, and for many people in the UK, the day also fell on payday. A large number of retailers also reported a slowing down in people’s […]

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