South West Business Insight Report – Marketing Investment

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Following positive national research, we recently conducted a South West Business Insight Report into 100 regional businesses representing a range of sectors from retail to professional services to gauge confidence for 2014.

The Institute of Practitioners in Advertising (IPA) Bellweather Report for Quarter 3 confirmed marketing confidence levels are up for the 4th Quarter in succession and predicts a growth in spend of 2.4% in 2013 and 3.6% in 2014. Here in the South West, our survey finds that 75% of businesses plan to increase their marketing spend in 2014, compared with 50% who budgeted for an increase in 2013.

Whilst on a national level ‘growing confidence in economic conditions’ is singled out as the primary reason for the increase, the South West research goes further.

The report is released on Wednesday 4th December. If you would like to receive a copy, please click the link below and we’ll send you one through on release date.
Please email me a free copy…

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