The News According to Social Media

woman sitting in her living room looking at her phone

Whilst recently investigating the germ of an idea for a Fuel Insights report, I posed a question on Thumb to gauge what percentage of people felt they became aware of news via social media before they saw it on TV. The results suggested that only 39% of respondents thought they did, although some added that they usually discover news through mainstream media websites instead of either of the above options. So does this mean that when a big story drops, the mad scramble by journalists to be the first to break it on Twitter is actually a big waste of time?

Everyone has accepted that digital media has changed the way that we consume media, and according to GlobalWebIndex’s latest data, digital now takes up more of our time than traditional media on a global scale.
According to recent studies, a quarter of this time spent online is spent on social networks, so is it surprising that only 39% of people claim to discover news stories via social media? Is it a consciousness issue? Do people not consciously realise where their first touch point with a story is? Or is it an issue of trust? Concentration? Filtering of information?

In order for our clients to effectively engage their audiences through social media, we think it’s vitally important to understand exactly how people digest information through these channels. So watch this space, because we’re going to find out more…

In the meantime, if you have any thoughts or opinions on the subject we’d really like to hear from you. Just contact me on Twitter or drop me an email.

Feeling lazy? We can deliver straight to your inbox

By subscribing you are happy to receive emails from Fuel.

PREVWhy ‘Tracking Mobile’ Isn’t Enough NEXTBuilding loyalty and engagement is just a big game

Latest Articles

Online shopping image with with credit car and boxes with shopping trolleys on in a trolley

Advice, All, Ecommerce

What Is Magento Open Source & How Does It Compare To Other Ecommerce Platforms?

Among the many content management systems (CMS) available for building online stores, Magento Open Source is widely recognised as one of the most powerful and versatile platforms. Offering a myriad of benefits, referring to Magento as a CMS doesn’t really do it justice as it does so much more than simply manage content. It would […]

Digital Marketing, Insight, Uncategorised

Instagram’s Threads App: What We Know So Far

If you haven’t heard about Instagram’s Threads app, where have you been? The new social platform, owned by Meta, saw over 100 million users sign up in less than a week, becoming the fastest growing app ever, and is currently the number 1 social networking app on the Apple Store. The app has been dubbed […]

Affiliate

Boosting Online Sales in Confectionary with Affiliate Marketing

The Brief Boosting online sales for clients through the affiliate channel by partnering with relevant affiliates that can add value, both through growing revenue and positioning the brand in a positive manner. This can be done both organically and through carefully selected additional promotional activity. The Results We have been able to position relatively unknown […]