The News According to Social Media

woman sitting in her living room looking at her phone

Whilst recently investigating the germ of an idea for a Fuel Insights report, I posed a question on Thumb to gauge what percentage of people felt they became aware of news via social media before they saw it on TV. The results suggested that only 39% of respondents thought they did, although some added that they usually discover news through mainstream media websites instead of either of the above options. So does this mean that when a big story drops, the mad scramble by journalists to be the first to break it on Twitter is actually a big waste of time?

Everyone has accepted that digital media has changed the way that we consume media, and according to GlobalWebIndex’s latest data, digital now takes up more of our time than traditional media on a global scale.
According to recent studies, a quarter of this time spent online is spent on social networks, so is it surprising that only 39% of people claim to discover news stories via social media? Is it a consciousness issue? Do people not consciously realise where their first touch point with a story is? Or is it an issue of trust? Concentration? Filtering of information?

In order for our clients to effectively engage their audiences through social media, we think it’s vitally important to understand exactly how people digest information through these channels. So watch this space, because we’re going to find out more…

In the meantime, if you have any thoughts or opinions on the subject we’d really like to hear from you. Just contact me on Twitter or drop me an email.

Feeling lazy? We can deliver straight to your inbox

By subscribing you are happy to receive emails from Fuel.

PREVWhy ‘Tracking Mobile’ Isn’t Enough NEXTBuilding loyalty and engagement is just a big game

Latest Articles

Immersive, Insight

Why Video Content Is The Best Way To Build A Brand

Video content is everywhere right now. Scroll through your social feeds, visit a website homepage, or scroll through your inbox, and chances are you’ll be hit with moving visuals before anything else. It doesn’t matter whether you’re looking for something to buy or simply searching about a topic that interests you, it’s video content that […]

Advice

How To Budget For Social Media Marketing

Social media marketing is a brilliant way of getting in front of the right people, but knowing how to budget for social media marketing can be confusing – especially for those new to paid advertising. With this in mind, we’ve put together a helpful guide to help those starting off in social media marketing. What […]

Immersive, Insight

Google’s Veo 3 AI Video Generator – What Is It & How Will It Change Video Creation?

If you’ve spent any time at all on the internet recently, you’ve probably been bombarded with AI-generated video content. From silly little clips of animals taking part in sporting activities to hyper-realistic and detailed promotional videos, we’re consuming a serious amount of AI-generated video. You might have even considered using it for your own business, […]