The brief
- PR and communications strategy on the team’s exit from Ashfords and launch of Barton Law
- Outreach to financial, business, legal and local media
- Video content for launch
- Social media set up, content and training
The work
Having won the work thanks to our detailed sector knowledge and our more joined up approach to the launch project, we carefully mapped out target audiences and set to work on how we planned to reach them.
Of course, once you know who you want to talk to, you have to create compelling content to engage them. We spent lots of time with Managing Director Peter Barton and his team to really discover what the new firm had to offer. In many respects the message was one of continuity – the team has grown over the past 20 years into what it is today.
Definitely a case of a nice blend of traditional (clients not case numbers) approach and modern technology to enhance client experience.
We ensured all of the relevant channels were set up and firing with content that reflected what the new company had to offer along with detailed performance metrics to manage the expectations of the new management team who had plenty to concentrate on for the launch.
The results
“Fuel impressed us with their approach to our launch which was much bigger than simply getting us the coverage we wanted. They used a range of tactics and channels to ensure that all of the people we wanted to know about our new company got the message so that we could get off to the best possible start.”
Peter Barton, Managing Director
In numbers
500
Over 500 social media followers in the first week
1500
Website page views in the first week
