The brief
Transforming a former hotel into a luxury nursing home with 55 ensuite rooms would not only restore a much-loved location but also provide much needed capacity for local care provision.
Client’s Brief
- Advice on the name of the new home and public relations
- Brand identity and design of signage, brochures and materials
- Website design and development
- Recruitment and resident campaigns
The work
We’ve offered a complete solution for their director leading the project by offering local knowledge and including many other local suppliers in our work.
Marketing a large development requires detailed knowledge of the project process and knowing when will be the best time to communicate to its target audiences. To build awareness and interest, we kept local and regional media informed of progress at the new nursing home.
At the same time, we worked closely with the team to create a luxury brand identity to reflect the quality of environment and care on offer and launch a microsite to capture interest from the media coverage secured.
As the development progressed, so did our work into the design and development of a full website along with complimentary design assets such as signage, bespoke photography, brochures and adverts for pay per click campaigns and advertorials in local media.
News of the new nursing home has attracted thousands of pounds worth of media coverage which in turn has led to over a thousand visits to the website, with healthy conversion rates since it launched in November.
The results
“Fuel’s local knowledge, creativity and contacts have been really useful on this major development for us and care provision in the region. They have been able to work towards tight deadlines which is often the case with complex projects of this nature and I look forward to continuing our work with them.”
Yogi Yogendran, Director, Moorland Garden Nursing Home
