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Pyramid AV

Immersive

A unique art placement in the heart of Plymouth required a lighting solution that would truly encapsulate the essence of the sculpture - and they hadn't even built the statue yet!

The brief

Pyramid AV approached us in search of assistance to help them promote their lighting concepts with a virtual reality simulation to Theatre Royal Plymouth company – which was looking to erect a large, public-facing sculpture called “The Messenger”.

The team at Fuel were brought on as a strategic partner in the conceptualisation and delivery of the lighting visualisation, which would encapsulate the true essence of the sculpture upon completion.

The work

We worked alongside the Pyramid AV team to create a number of lighting concepts using real-world lighting data and on-site surveys by creating a virtual reality simulation. The VR application took into account ambient lighting from local street lights, buildings and time of day – resulting in an accurate representation of the sculpture at all times of the day and in different lighting arrangements.

Over several sessions, the team at Pyramid AV provided edits and placement of these lights that allowed us to change them in real-time thanks to the Unreal Engine in which it was built.

This, combined with the accuracy of these lights that were provided by the lighting manufacturer IES lighting profiles, allowed us to get realistic fall-off and shape profiles for the lights in the scene to showcase via a virtual reality simulation.

The results

The lighting concept was demonstrated to the board of the theatre company at the site of the statue, in front of the TRP building. This allowed the board to put on a headset, visualise and walk around the yet-to-be-built statue – seeing it in various lighting options and conditions via the virtual reality simulation. This strategic collaboration resulted in the agreement and acceptance of the lighting contract, which gives us the lighting on the statue that you can see on display today.

So, how can we help you today?

If you are ready to start your growth journey, or maybe just want to talk about your options, contact us at hello@fuel-growth.com, call 01752 987909 or fill in the form opposite and we will get back to you right away.

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Fancy a chat?

We are two studios across the U.K. If you’re interesting in finding out how we can fuel demand for your brand and business, then get in touch.

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  • Our Work
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  • Fuel
    9 The Crescent
    Plymouth
    PL1 3AB
  • +44 (0)1752 987909
  • hello@fuel-growth.com
  • Fuel
    9 The Crescent
    Plymouth
    PL1 3AB
  • +44 (0)1752 987909
  • hello@fuel-growth.com