Fuel logo
  • Our Work
  • Services
    • Marketing
      • Strategy
      • Search Engine Optimisation (SEO)
      • Pay per Click Advertising (PPC)
      • Strategic Marketing Campaigns
      • Public Relations (PR)
      • Social Media Marketing
      • Advertising
    • Design
      • Website Design
      • Graphic Design
      • Branding & Brand Creation
      • Video
      • Animation
    • eCommerce
      • 3D/AR Product Modelling
      • eCommerce Websites
      • Email Marketing
      • Multi-Channel Optimisation
      • Performance & Optimisation
      • Sales
    • Affiliate
      • What is Affiliate Marketing?
      • Risk-Free Model
      • Programme Management & Reporting
      • Our Networks
      • Influencer Marketing
    • Immersive
      • 3D Design/Modelling
      • Augmented Reality (AR)
      • Mixed Reality (MR/XR)
      • Virtual Reality (VR)
  • About
    • Our Ethos
    • Our Team
  • News
  • Contact
Fuel logo
  • Our Work
  • Services
    • Marketing
      • Strategy
      • Search Engine Optimisation (SEO)
      • Pay per Click Advertising (PPC)
      • Strategic Marketing Campaigns
      • Public Relations (PR)
      • Social Media Marketing
      • Advertising
    • Design
      • Website Design
      • Graphic Design
      • Branding & Brand Creation
      • Video
      • Animation
    • eCommerce
      • 3D/AR Product Modelling
      • eCommerce Websites
      • Email Marketing
      • Multi-Channel Optimisation
      • Performance & Optimisation
      • Sales
    • Affiliate
      • What is Affiliate Marketing?
      • Risk-Free Model
      • Programme Management & Reporting
      • Our Networks
      • Influencer Marketing
    • Immersive
      • 3D Design/Modelling
      • Augmented Reality (AR)
      • Mixed Reality (MR/XR)
      • Virtual Reality (VR)
  • About
    • Our Ethos
    • Our Team
  • News
  • Contact

Smile Together

Branding

It’s been quite a journey since we were approached by the old PCH Dental back in 2016. Now, following a rebrand, Smile Together stands as a beacon for oral health in the South West.

Smile Together Happy Patient

The brief

Socially, they faced enormous challenges with over 20,000 people on the NHS waiting list; around 50% of the population in Cornwall and The Isles of Scilly not registered with a dentist; and tooth decay the number one cause of hospitalisation for 5-9 year olds.

Still, they were starting out on a mission to tackle those social issues. As an employee-owned Community Interest Company, this new organisation knew what it wanted to be, it just needed our help to find its identity and communicate its purpose.

In the beginning, our brief was to create a new name and brand identity and communicate it as their outsourced marketing agency. However, the briefs kept on coming and we’re proud to say they keep coming in thick and fast.

We have recently put the finishing touches to an enhanced brand strategy and website. Soon we’ll be turning our attention to attracting new patients through Smile Together’s generous ‘Children Go Free’ offer and supporting a strategic project to help tackle oral health inequality.

 

 

The work

Typically, the Smile Together name was a collaborative effort which really captured who they are and after a series of workshops together with feedback from internal and external stakeholders we surgically distilled their positioning down to ‘Healthier, happier communities’.

Further strategic work sees our Managing Director Martyn King sit on Smile Together’s Impact Steering Group which ensures that social and environmental impact is at the heart of everything they do.

More tactically we regularly deliver compelling patient campaigns; recruitment campaigns; oral health campaigns (we’ve supported their Brighter Smiles campaign since 2017); graphic design support; video and animated content; and search engine optimisation.

The results

“Fuel’s support for us has been immense at every level. The team has completely bought into our culture which shines through in their consistently outstanding work for us. They are a highly valued partner who we really enjoy working with.”

Tracy Wilson, Head of Marketing & Communications, Smile Together

The best measurement of results is our ability to help Smile Together tackle oral health inequality. Quite simply, people in Cornwall and The Isles of Scilly get more support from Smile Together than ever. However, it is a huge mission and covid has only made things more challenging so we are determined to continue supporting Smile Together’s outstanding commitment to healthier, happier communities.

In numbers

117

% Increase in web traffic

72

New sign ups to careers newsletter

So, how can we help you today?

If you are ready to start your growth journey, or maybe just want to talk about your options, contact us at hello@fuel-growth.com, call 01752 987909 or fill in the form opposite and we will get back to you right away.

  • This field is hidden when viewing the form

Fancy a chat?

We are two studios across the U.K. If you’re interesting in finding out how we can fuel demand for your brand and business, then get in touch.

Get in touch

Plymouth

  • Fuel
    9 The Crescent
    Plymouth
    PL1 3AB
  • +44 (0)1752 987909
  • hello@fuel-growth.com

Birmingham

  • Fuel
    Steam House, Millennium Point Curzon Street
    Birmingham
    B12 34T
  • +44 (0)1752 914334
  • hello@fuel-growth.com
  • Privacy Policy
  • Cookie Policy
  • Acceptable Use Policy
  • Terms of Use

© 2025 Fuel

Fuel logo

Fuelling...

  • Affiliate
    • Influencer Marketing
    • Our Networks
    • Programme Management & Reporting
    • Risk-Free Model
    • What is Affiliate Marketing?
  • Design
    • Animation
    • Branding & Brand Creation
    • Graphic Design
    • Video
    • Website Design
  • eCommerce
    • 3D/AR Product Modelling
    • eCommerce Websites
    • Email Marketing
    • Multi-Channel Optimisation
    • Performance & Optimisation
    • Sales
  • Immersive
    • 3D Design/Modelling
    • Augmented Reality (AR)
    • Mixed Reality (MR/XR)
    • Virtual Reality (VR)
  • Marketing
    • Advertising
    • Pay per Click Advertising (PPC)
    • Public Relations (PR)
    • Search Engine Optimisation (SEO)
    • Social Media Marketing
    • Strategic Marketing Campaigns
    • Strategy

Company

  • Our Work
  • Our Ethos
  • Our Team
  • News
  • Contact
  • Fuel
    9 The Crescent
    Plymouth
    PL1 3AB
  • +44 (0)1752 987909
  • hello@fuel-growth.com
  • Fuel
    9 The Crescent
    Plymouth
    PL1 3AB
  • +44 (0)1752 987909
  • hello@fuel-growth.com