The brief
Stormforce wanted to mark their milestone with a past, present and future theme. It is great to look back and remind yourself (often surprise yourself) how much you have achieved and the contribution you’ve made to your industry and community. In terms of the present, our challenge was to provide greater clarity on Stormforce’s ability to support larger commercial clients whilst looking to the future with investments in workforce skills and technology.
The work
Being trusted by major organisations gave us something to play with but, digging a bit deeper, it was clear that Stormforce does much more than it shouts about – particularly in relation to the recruitment and development of apprentices and the strength of its relationships with clients and suppliers.
It was clear to us that their 20th anniversary presented an opportunity to create a new narrative through a refreshed identity; corporate video and a new website. With those new assets in place, we can really tell the story and engage a new generation of clients and suppliers with our ‘Two Decades at the Top’ campaign.
Looking ahead, our communications plan will be underpinned by 20 good community deeds alongside more in-depth quality case studies to show the quality of work and client satisfaction with their specialists work tiled, flat, pitch, heritage and environmentally friendly roofing projects.
The results
“We’ve been massively impressed with Fuel’s ability to take our thoughts and creatively develop them into a look and feel that we are really proud of. The feedback we have received has been excellent and we are looking forward to working with them as our ‘Two Decades at the Top’ campaign continues throughout the year.”
Adrian Howe, Company Director, Stormforce.
