Fuel creates the image for US multi-channel network
Los Angeles based multi-channel network, Thoughtful Media Group has appointed Fuel to develop their international corporate identity and branding work. Thoughtful is a global leader in the new field of online video networks and has major operations in the United States, China and Southeast Asia.
“We immediately felt good about the work put forward by Fuel,” said Thoughtful CEO, Jak Severson, “It captured the essence of the brand and expanded it into new areas which frankly even we had not thought of.”
The new identity will break in late September through a multi-channel campaign which includes web, social media and on-ground activation in four global markets.
Online Video stars more popular than mainstream celebrities amongst Teens.
Teenagers are more enamoured with YouTube stars than they are the biggest celebrities in film, TV and music.
That’s the surprising result of a survey Fuel participated in this August that found the five most influential figures among teenagers ages 13-18 are all YouTube faves, eclipsing mainstream celebs including Jennifer Lawrence and Maisie Williams. The highest-ranking figures were Benjamin Cook, beauty and style vlogger Shirley B Eniang and Christopher Bingham, the 22 year old comedy performer.
Despite having minimal exposure in the mainstream media, international posters such as comedy duo the Fine Bros., Benny and Rafi, and Swedish video gamer Felix Arvid Ulf Kjellberg (who has the most subscribers on all of YouTube) scored highly too. Interestingly, the highest-ranking non-YouTuber was Paul Walker, who tragically died in a car accident last year.
The survey, asked 500 respondents a battery of questions assessing how 20 well-known personalities stacked up in terms of approachability, authenticity and other criteria considered aspects of their overall influence. The top four – and six of the top 10 – were YouTube stars.
