We’ve been working with Seve at Fuel for a number of years now. He has fantastic knowledge of the performance marketing industry and a sound understanding of what we’re looking for from our advertising partners, which makes our job a lot easier! His willingness to test new ideas is fundamental to us working together to grow Fuel’s affiliate programs
So what does affiliate mean? Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts – placing your brand amongst household names and other industry giants via their channels.
If you are looking at entering the affiliate marketing space, selecting the right network for your brand, at the best price point, with access to the right affiliates is key to being successful. Fuel is here to help you make the best choices and guide you through that process, giving expert advice from a place of experience.
The affiliate channel opens you up to a world of new websites and partners that you will not find in other marketing mediums whilst adding a degree of credibility to your brand. Here you can create a bank of advocates for your brand, with relationships based purely on performance – if you want to know where you can get started, get in touch today.
How to do it
Great, you have an affiliate programme…What now? With thousands of affiliates to choose from, who do you want to work with? How do you find them and how do you get them promoting your product? Fuel is here to make sure you are working with the most appropriate affiliates and communicating with them in the right ways.
Does your affiliate programme tick along, without you really engaging in the space and without having the time to work out how to push your performance? Fuel are here to free up that time internally, but inject energy into your programme to help you maximise activity and get your affiliate programme contributing the 10-15% of online sales it has the potential to deliver.
If you’ve been running a programme but need some fresh ideas on how to drive it to the next level, be that growing existing performance, finding new affiliates to work with or expanding into new territories why not bring Fuel in to review your current activity and discuss how to reach those new levels with a team that is proven to grow programmes.