Augmented Reality allows a user to view 3D objects, via a smartphone camera, as if the object was placed in the same room. This unique and revolutionary perspective has given eCommerce businesses the opportunity to open customer interactions up to levels far beyond what physicality offers – bringing the shop floor into the homes of the consumer.
Augmented Reality has been around for quite some time now and is far more versatile than you probably think. Far more than just a gimmick, you can find it being used in business demonstrations, medical training, clothes shopping, gaming, TV broadcasting, interior design, manufacturing, and even marketing.
At Fuel, we primarily use Augmented Reality as an interactive tool to demonstrate, create, collaborate and market anything from products to services and games. For example, you could visit a furniture website, select the item you would like to purchase and place it into your home, seeing how all the colours and options blend into your decor.
eCommerce businesses utilising Augmented Reality for product modelling report that their customer return rates have dropped significantly as online shoppers are able to actually see and experience what a piece of furniture would look like as part of their home, rather than simply see a picture on a white background and try to imagine it in place.
Another use could be the creation of an app that allows you to leave notes and instructions in physical spaces to help people navigate or learn more about the locations. A prime example of this could be AirBnB, leaving notes and instructions for new visitors.
See the digital and real worlds merge into one using a looking-glass of endless information. The team at Fuel can provide an Augmented Reality solution for any business, in any industry.
The merging of worlds – where digital becomes real!
Augmented Reality is a groundbreaking concept which allows users to view digital objects in the real world. Our immersive team will work with you to create breathtaking designs and assets which will captivate your audience and allow them to experience your products or services in a whole new way.
Improved customer satisfaction and user experience
Research suggests that not only are users more engaged by the concept of Augmented Reality than still imagery, but also that return rates are seen to have dramatically increased when customers have had the option to experience the item that they are buying online in their own, physical environment.