The key difference is that Mixed Reality encompasses elements of Augmented Reality and the fully immersive Virtual Reality to facilitate the interaction between real-world and digital objects – creating a ‘hybrid’ world between the physical and virtual – whereas Augmented Reality takes place firmly in the physical world.
An example of Mixed Reality is the concept of creating a ‘Star Trek’ style holo-deck in your room – a 3D simulation of any setting (real or imaginary) which you can freely interact with. By blending the physical and virtual worlds, Mixed Reality allows businesses to present their goods and services in a manner far beyond anything they could have ever imagined. Buildings and extensions can be viewed and explored as if they’d already been built; development plans can be overlaid into the real world; team and/or client meetings can take place in any setting imaginable.
Mixed Reality solutions are, in their very nature, highly bespoke – but Fuel are on hand with the experience and tech know-how to discuss how this exciting and other-worldly concept can be best utilised within your business. Through bringing your products, concepts and wildest ideas to life, Mixed Reality could quite literally be the key to taking your business to the next dimension.
Creating your very own ‘hybrid’ world between the digital and the real
By melding the digital and real worlds, users can be fully immersed in an experience that literally changes the world around them – interacting with digital scenes, which are set wholly within their physical environment.
Highly-bespoke solutions to bring your products and services to life
Whether you’re a boat builder, housing developer or holiday letting agency, a Mixed Reality solution is sure to mesmerise your audience and get them talking. Our immersive team will create a unique and tailored experience for your audience that transports them into your world, without them even leaving the comfort of their own homes.