Fuel have been superb in helping us bring in a new revenue stream - Google Ads - that has made a great contribution to our overall online sales. The process has been incredibly smooth and well managed, with Fuel handling everything for us and reporting on all the key information we need.
PPC advertising appears on search engines, like Google and Bing, as well as social media networks, predominantly Facebook and Twitter. They’re the small display ads that appear next to your search results or on your news feed when you’re scrolling through social media.
The beauty of PPC marketing campaigns is that it anticipates what users are searching for, and targets ads based on exactly that. PPC campaigns are based on keyword research meaning that ads will only appear when they are directly relevant to the product or service being searched for. As a result, it presents an opportunity to target a specific audience with relevant ads.
At Fuel, we have extensive experience in creating successful PPC campaigns that directly increase sales. Whatever your business has to offer, we can set up, develop and maintain a PPC campaign that manages the following:
- Keyword management
- Ad copy
- Landing page management
Using targeted keyword research, our digital marketing team at Fuel will enhance your brand’s visibility by creating ads that get seen above your competitors, turning clicks into sales.
To discuss how an effective PPC campaign can increase traffic to your business, get in touch with us today.
Get ahead of the buyers’ journey with PPC advertising
Imagine appearing in front of a potential customer at their very first point of search! With PPC advertising, we can anticipate what users are searching for and target ads specifically for those searches. Whether a search ad or a graphical display ad, PPC advertising is a powerful tool which gets your business in front of the right people, at the right time – when they need you!
Extensive keyword and competitor research
With years of experience behind us, we will conduct thorough keyword and competitor research to ensure that we target the most appropriate and most profitable search terms. By doing this, we ensure that your brand is visible above your competitors, and that your ad is triggered by those most likely to convert – turning clicks into sales!
Campaign management and comprehensive analytical reports
As a Google Partner, we have extensive knowledge and access to a whole suite of tools provided by the world’s leading search engine. Furthermore, we can work with you to set up, develop and maintain your PPC campaigns, whilst also providing you with extensive analytical data to track the performance of your ads, as well as your customers’ journey.