Fuel Renews Google Partner Status – What Are The Benefits For Our Clients?
As a digital growth partner, we’re always looking for ways to elevate the services that we can provide to our clients. That’s why achieving Google Partner status is such an important part of what we do. The partnership enables us to gain better insights for our clients, provide more resources, and ultimately create more targeted campaigns that deliver results. We’ve recently completed the certifications to renew our Google Partner status for another year and so now feels like the perfect time to explain a little more about the benefits that come with the partnership.
What Is A Google Partner?
If an agency gains Google Partner status this means that they have passed a range of certification exams to demonstrate their knowledge and expertise. These exams provide agencies with enhanced and up-to-date knowledge of key Google services. Our Google Partner status at Fuel ensures we stay on top of industry trends, have extensive product knowledge and have access to elite product sources that bolster our client’s success.
Central to this is gaining a thorough knowledge of Google Ads which enables us to create targeted online ads that result in a higher number of conversions (i.e sales) for our client’s businesses. By gaining an advanced level of knowledge and skills in this area, our team at Fuel are able to create more lucrative campaigns that surpass our client’s competitors.
How Is Partner Status Achieved?
Being a Google Partner enables us to maximise campaign success for our clients, but how did we achieve this status? In order to become a partner, agencies are required to complete a series of exam certifications that demonstrate their skills and expertise in utilising Google’s services to optimise the performance of their marketing campaigns. This ensures that our team is equipped to deliver exceptional results for our varied client base.
What Are The Advantages Of Working With A Google Partner Agency?
Choosing to work with a Google Partner agency in order to market your business has many advantages. These include:
Direct Relationship With Google
When someone is looking for a product or service, it’s most likely that their first port of call will be to make a Google search. As a Google Partner agency, we work directly with Google providing us with better insights on optimising the platform, as well as giving us a direct line of communication, should any issues arise.
Advanced Expertise In Ads
Agencies in the partnership program are required to be masters in using Ads to create conversions. Our team at Fuel knows the Google Ads platform inside and out, enabling us to tailor campaigns that increase demand for our clients.
Up-To-Date Pay Per Click (PPC) Knowledge
PPC advertising is one of the most crucial aspects of a digital marketing campaign. If you’re working with a partner agency then you’re working with a team that is always on top of changes in PPC and that knows how to implement the best PPC practices to drive conversions.
Access To Beta Features
“Beta” features are new features that Google tests out before releasing them to the public, such as new additions to the Ads system. With our partnership status, we have access to the beta features that other agencies don’t have, enabling us to integrate them into campaigns and stay one step ahead of the competition.
Confidence & Trust
When an agency has a Google Partner status, you can be sure that they practise what they preach. It demonstrates that they have the skills and expertise to back up the services they are offering.
To hear more about Fuel’s Google Partners program, and how we can increase demand for your business, please don’t hesitate to get in touch.
