My time at Fuel Communications
My time at Fuel communications – By Evie Allum
During the past three weeks Fuel Communications have taken on board Evie Allum, a 3rd year student at Plymouth University, studying Graphic communication with typography, for some real world work experience. Below is an overview of how she found her time with us:
“My first project was to help a small business grow, by creating visual identities and creative marketing ideas. Ludbrook farm is a small, family run farm on the outskirts of Plymouth, slowly developing into a butcher’s, delivering their own meat to areas around Devon and London.
They wanted to gain a larger and stronger client base, and wanted some help in doing so. By recognizing the strengths of the business; organic and ethical processes, delivery to your door and local produce, we began to identify ways in which we could support the growth. By promoting the strengths, and with help from Sam’s marketing strategies, I created some info-graphics involving the process from farm to fork, and along with some recipe cards and packaging ideas. These would hopefully start to increase the knowledge base of the clients, and in turn endorse and help the business to grow.
The client wanted these to be a clean and simple style while also involving the family run aspect of the business. By using shapes, colours and images, I managed to produce a range of different ideas in regards to what the client would want.
Still being at University, I am used to a lot of creative freedom, so this project was enjoyable for me, as I was able to put my own mark on some original visuals.
Throughout the three weeks I was involved in creating numerous visuals for clients. I produced wire-frames for websites that showed the processes in which the navigation and general layout would work. This was a valuable skill to learn, as it allowed myself to establish the process in which an idea results in a final working website, and how this can be a beneficial part of the design process to depict an idea between client and designer. It was also beneficial to learn not to over design, and to keep certain features simple to save myself time in the future of the process.
I also designed numerous amounts of info-graphics to accompany blog posts, including statistics and facts based around smartphones, wearable technology, games consoles and twitter. I thoroughly enjoyed designing these, as again I gained creative control, and with my background at university specializing in typography, I was able to experiment with the compositions of type along with colours and designs. The hierarchy in which different words and images flow is also crucial to how the viewer reads the information, so working out how to present the material in a way that depicts what is important is key to making an info-graphic work.”
If you would like to know more about work experience or placements at Fuel, please get in contact with: martyn.king@fuelcommunications.com
We wish Evie all the best for her future career.
