With countless businesses across the globe having to adapt and move to online selling platforms, it’s vital that every business owner has a good understanding of what the eCommerce world looks like.
Having worked with a number of eCommerce clients across a multitude of industries, Fuel comes equipped with the tools and expertise to launch, optimise and configure your eCommerce business. We will work closely with you to establish the fundamentals – which eCommerce model your business and desired route to market fits within, which sales channels – or eCommerce platforms – best suit your business model, how will we market your channel to bring customers to your eCommerce website. Once we’ve established these principles, you are ready to take the next step into the world of eCommerce – and we’re here every step of the way!
There are 5 models of eCommerce:
Business to Consumer (B2C): B2C eCommerce is the most common model and simply means that sales are transacted between businesses and a consumer – in the same way that a sale would usually be made in a high-street shop, for example.
Business to Business (B2B): B2B eCommerce is the arena within which businesses sell goods or services to other businesses. An important distinction between a B2B and B2C eCommerce business is that B2B isn’t consumer-facing, mostly focussing upon transactions such as raw materials, software, or even bulk orders. Wholesale eCommerce businesses would utilise a B2C channel, for example, as a route to market to their retail customers.
Consumer to Consumer (C2C): C2C eCommerce are sales between consumers without a business entity’s involvement. The rise of online marketplaces such as eBay, Gumtree and Facebook Marketplace have replaced the classic ‘classified ads’ to become some of the most widely utilised and accessible eCommerce platforms on the market.
Consumer to Business (C2B): C2B eCommerce refers to individuals selling their services or products to a business entity. Common examples of C2B in action include the exposure provided to business by social media influencers, freelance photographers and writers.
Direct to Consumer (D2C): Direct to consumer eCommerce is a fairly new concept in the sector – referring primarily to a brand selling directly to their end customer without utilising traditional routes to market such as retailers or wholesalers. D2C can include subscriptions to platforms, as well as selling via social media platforms such as Instagram, Pinterest, Facebook and TikTok.
Our Services Include:
3D/AR Product Modelling
By creating 3D models of your products and bringing them to life, your customers are able to view and assess in a capacity only matched by being presented with the physical product itself.
eCommerce Websites
Fundamentally, any eCommerce business is only ever as good as the website – or platform – which it is built upon.
Email Marketing
You may well have heard the mantra ‘email marketing is dead’ – however, we believe that not only is this false, but that email marketing has never been a more powerful tool than it is today.
Multi-Channel Optimisation
Creating your online shopfront is one thing – but it’s just one site within an ocean of websites. With this in mind, how do you ensure that your sales channel does not exist in a vacuum?
Performance & Optimisation
Once your eCommerce sales channel is live, it’s vital that you have a forward-thinking strategy in place with regards to its performance and optimisation.
Sales
Sales are the holy grail of any eCommerce business and it’s why we’re all here in the first place! But to reach the pot of gold at the end of that rainbow, it’s vital to tick those fundamental boxes.
…And so much more
Contact us now for more information on how these and all of our services can fuel growth in your business.