Why Use 3D Animation When Launching A Product Or Service?
One of the key considerations for your product launch checklist is exactly how you’re going to bring that product to life in the eyes of your customers. What is the best way to show them all of the best features that just can’t be easily put into words? Immersive marketing strategies like 3D modelling and 3D design are the answer.
What Can 3D Design Do For Me?
Long gone are the days when launching a product was as easy as hoping your target audience would see your products in a physical store and like the look of them. We’re now living in a crazy digital (and often virtual) landscape, where your customers are unlikely to come face to face with your products or services until they’ve made a purchase. This can create a whole host of challenges when it comes to helping your target customers imagine how they might interact with your offering in the ‘real’ world. 3D designs and models are the solution for a whole host of reasons:
A Simple Way To Showcase Every Detail
Communicating complex ideas about your product can be a far too cumbersome task for text-based content to handle easily. It’s all too easy for a potential customer to lose interest partway through reading or simply fail to grasp what you’re really about. 3D animations are a more engaging way to demonstrate your products without skipping out on showcasing your selling points. This is a key benefit that may prompt you to include 3D animation on your product launch checklist.
Create A Unique & Memorable Customer Experience
Eye-catching 3D animations are an amazing tool for helping you to stand out from the competition. With different advertisements and promotional content everywhere consumers turn, it’s more important than ever to stand out from the rest and capture their attention. 3D models add a sense of professionalism and class to your product, showing that your company is innovative and committed to showing your products in the most engaging way.
Use 3D Animation To Tell A Brand/Product Story
Storytelling is a powerful marketing tool that allows consumers to form a deeper connection with a company. 3D animations can augment this tactic with impressive visuals, helping to captivate your customer base with an immersive narrative experience or allow them to truly imagine using your product or service. If the use of storytelling techniques is part of your product launch checklist, then give serious thought to supplementing this with animated elements.
Key Considerations For Incorporating 3D Modelling Into Your Marketing Strategy
While the end result can be vastly different, there are some key similarities between using traditional marketing techniques and new technologies like 3D modelling and 3D animation. The most important thing to remember is that, whatever kind of marketing techniques you are using, you should always be driven by a clear strategy. You’ll start to flesh this out by working through the following considerations:
Define Your Objectives
The first thing to consider on your product launch checklist is what the purpose of your 3D animation is going to be. Will it be for showing off the product in detail, telling the product story or something else? Clearly defining your goals will help to inform you of the appropriate tone of voice, messaging and style of the animation. Having a clear understanding of your target audience will help here as well.
Creation Of Assets
When you’re figuring out what to consider when launching a new product, it’s extremely important to ensure that you know how you’re sourcing your assets. A top-quality animation needs great assets, but there’s no denying that 3D animation is specialist work. Make sure you are working with people who know what they’re doing – and don’t hesitate to reach out to us here at Fuel if you need a hand.
Keeping Your Animation Consistent With Your Brand
Maintaining a consistent brand image is important for a variety of reasons. It makes your work instantly recognisable and preserves a uniform, organised presentation for your content. Ensure that your animation remains consistent with your brand imagery and offers an extension rather than a separation of your brand. When created in the right way, a 3D animation will bring your brand to life and create a seamless experience for your audience. Produced poorly, and your customers will struggle to resonate with who you really are and what you really sell or do.
Get In Touch With Immersive Marketing Experts Today
3D design and modelling are the basis for all immersive content, bringing products to life before your customer’s eyes in a variety of ways. After using our 3D modelling services, our clients report increases in engagement with their product lines and much lower return rates – owing to their clients having more information about the products that they’re buying.
If you’re keen to see the effects that immersive marketing can have on your business and an upcoming launch, then get in contact with us at Fuel. We can help you bring your products and services to life right away – just get in contact online or reach out to me directly by emailing vicktor@fuel-growth.com.
