Whyfield get 260.61% boost from digital campaign
Whilst most of people were enjoying the sunshine in Cornwall over the summer, we were there plotting a great new Making Tax Digital campaign with top accountants Whyfield.
With the starting gun for Making Tax Digital set to fire in April 2019 for VAT registered business we all thought that now was a great time to help businesses get ready for the change.
Video content was always going to play a key part in plan – no firm looks more digital ready than Whyfield! So we were really pleased to team up with Whyfield’s brand agency Friends and the rising star that is Sam Oatey at Oatey Media to really capture how Whyfield are embracing Making Tax Digital. Throw in our campaign experience and you’ve got a very strong team indeed…
Since the campaign went live in September, Whyfield have seen unique visitors to their site grow by 260.61% and they’ve signed some cracking new clients along the way.
Laura Whyte managing director at Whyfield said: “Since we started working with Fuel, we’ve seen that they can deliver on their promise to fuel demand for us. We’re delighted with the Making Tax Digital campaign (apart from having to appear in front of the cameras!) and the whole project team had a great time working on it together. We look forward to teaming up again on the next one.”
Fuel managing director Martyn King explained: “Making Tax Digital is already driving big changes in the accountancy profession so we wanted to show that Whyfield is not only geared up for it but they are probably the most digital firm around. Presenting the change as an opportunity has worked well and that is showing in the positive numbers for this campaign.”
What are your thoughts on Making Tax Digital? Take Whyfield’s 2 minute survey and you could land yourself a tasty £100 hamper courtesy of their client The Cornish Food Box
Click here to take their survey
