The brief
Jem Scaffolding is one of the leading names in the industry within the South-West region. They’ve built an impressive reputation for high-quality work that is unrivalled in the area. As a result, much of the work they do is for large-scale developers who want scaffolding firms that can handle sizeable projects. Jem wanted a website that reflected that standing and reputation, and naturally came to us at Fuel.
The work
As an agency, we always start the process by listening to what our clients want, not by second-guessing what we think they want. What we heard was that they needed a brand new website to replace the existing site that was starting to look a bit tired and outdated.
Jem wanted a website that worked for them now as a business, but also one that would take them forward into the future as they developed the business and the brand. It was all about helping them move on to the next logical level.
As part of the listening process, we took a design and content brief and then got down to the creative work. We created a website to match the brief, with everything being specifically created to match the values of the business and the direction they wanted to take it in.
The result
What we created for Jem was a modern, clean-looking website that communicated everything that was important for them as a business. Along with fresh content that tells the Jem background story, the new website will help improve the SEO standing of the business, enabling them to compete on a higher, more searchable basis.
