8 Key LinkedIn Publishing Tips
Following on from our article about the value of publishing content on Linkedin, here are 8 basic rules to follow when creating and managing your content.
- Make your articles easy to read – formatting is important. The most shared articles are also not too long – usually between 400-600 words
- Don’t rush to publish content. Go back to edit to make sure the quality is high. These articles are directly linked to your personal brand, so the incentive to make them all they can be is high
- Consider the purpose of your article, and identify who your audience is before you begin writing
- Write a compelling title, and use visuals and videos to illustrate your content if possible and format the written content to accentuate important words, phrases and links
- Don’t limit your content to LinkedIn – post links to it on other social networks to maximise traffic and reach
- Respond to comments on your articles for two reasons. 1. If someone has taken the time to read your content it is polite to respond to their thoughts, and 2. By engaging your commentators you can keep the conversation around your content going, drawing more attention to it and maximising the chance of getting it noticed
- Analyse your results. LinkedIn publishing has inbuilt stats that allow you to see the number of views your article had. Use this to gradually gauge the tastes and requirements of your audience, then adapt your future content to suit
- Develop a publishing plan. You don’t have to post frequently, but you should aim to post consistently – in terms of style, content, voice etc, but also in terms of timing. As your audience grows, they will come to expect a certain standard, frequency and style to your posts. Start as you mean to go on, don’t over-promise on volume, and put the same amount of effort into each of your posts.
