Amaroc – Solid Foundations & Insulated Walls
Amaroc is a new B2B company set up to supply the External Wall Insulation (EWI) Trade. Formed by a group of experienced individuals within the industry, Amaroc both rents and sells equipment as well as providing professional training courses from a custom-developed facility in Swindon.
Fuel were approached by the company founders while the business was still at a conceptual stage, and were tasked with investigating the marketplace then devising a name and developing a complete brand, website and printed assets.
“When it comes to the building and maintenance trade there are a lot of long-standing brand cliches,” said Fuel Creative Director Dave Smith. “Without placing Amaroc too far outside the market’s ‘comfort zone’, we wanted to create an identity that set them apart.”
And if you want to know why ‘Amaroc’ was chosen as the name, it’s a slight modification of ‘Amarok’ – a gigantic wolf from Inuit mythology. And what could be more insulated, impressive and powerful than a giant wolf?!
The new Amaroc website is now live – check it out to see how e-commerce for trade can be combined with an attractive brochure website using a mobile responsive design.
