Boosting Online Sales in Confectionary with Affiliate Marketing
The Brief
Boosting online sales for clients through the affiliate channel by partnering with relevant affiliates that can add value, both through growing revenue and positioning the brand in a positive manner. This can be done both organically and through carefully selected additional promotional activity.
The Results
We have been able to position relatively unknown brands alongside household names on websites with millions of active subscribers and users. This has been done through a combination of focussed recruitment, accessing commission based exposure opportunities and offering shopper incentives at key marketing periods to maximise returns for our clients.
This brand positioning has put them in front of shoppers that would otherwise not have seen our clients as a viable alternative to more recognisable brands, whilst also helping to build a strong revenue stream for the clients via a channel they had not ventured into previously.
‘We have been working for the last couple of years with Fuel Communications.
Seve and Lucy have been incredible support, flexible and creative in their approach. Their services represent excellent value for money and have catapulted Snaffling Pig’s affiliate campaigns through the roof.
My experience with them has been nothing but positive and I would recommend them to anyone considering working with them as partners.
We typically see £15 back for every £1 we spend through Fuel, which is very, very good. We have seen 7.5% boost in online sales in the last 12 months through the affiliates campaigns.’
George Wells – Growth Marketing Manager & Digital Strategist
In Numbers
109% Year on Year increase for Q1 for one confectionary client
98% Year on Year increase in average order value for one client from this sector
