Boosting Online Sales in Confectionary with Affiliate Marketing
The Brief Boosting online sales for clients through the affiliate channel by partnering with relevant affiliates that can add value, both through growing revenue and positioning the brand in a positive manner. This can be done both organically and through carefully selected additional promotional activity. The Results We have been able to position relatively unknown […]
Affiliate, Ecommerce, Insight
TikTok Affiliate Marketing – How does it work?
Unless you’ve been firmly stationed under a rock for the last few years, TikTok is a social media platform that, even if you’re not engaging in its infectious scrolling, you’re all very aware of. But despite the stereotypes, TikTok is far more than just young people dancing in front of their crudely-propped-up phones – doing […]
Affiliate and Partner Marketing? What’s The Difference?
What is the difference between affiliate and partner marketing? Is there one or is it just a question of semantics? The phrase ‘affiliate marketing’ is one that can evoke quite contrasting reactions from digital marketers. The channel, and the practices within it, have constantly evolved over the past few decades. This means that, depending on […]
Affiliate, Ecommerce, Insight
Change Is Due For Affiliate Tracking As Cookies Crumble
Digital marketing is currently enduring a great deal of disruption, with Adwords launching new preferred products and the sun finally starting to set on Universal Analytics. All this change means that marketers are having to evolve their goal setting and the way that they track their progress in order to keep up with the competition. […]
Voucher codes – friend or foe?
Voucher codes can be quite a divisive tool when it comes to online strategy. Depending on your experiences and research, you’ll see them as a fantastic conversion tool to help deliver increased sales, or a margin eater that means you have to work harder and harder to deliver the profit levels your forecast demands. The […]
What Does 2021 Look Like For Affiliate Marketers?
There’s no denying that 2020 had a huge impact on global industries and affiliate marketing has been no exception to this. With Covid- 19 drastically changing consumer behaviour, affiliate marketers have had to adapt to consumers becoming more cautious and companies looking to combat the financial threat presented by this. Affiliate marketers had to be […]
Affiliate Marketing FAQ – 6 Questions We Hear All The Time
Despite being a key marketing channel for many brands since its rise to prominence in the 1990s, affiliate marketing can still be an unknown quantity to a lot of retailers who would actually really benefit from working in the channel. At Fuel Affiliate, we have been trying to introduce brands to affiliate marketing since we […]
4 Effective Ways to Reduce Your Affiliate Marketing Risks
If you’re an e-commerce business and you’re looking at adding affiliate marketing to your digital marketing strategy, then great news! You’re opening up a new channel that could potentially add 15% to your online revenue. The next step is how to enter the channel prudently. Is there a ready-made audience for you to tap into? […]
Affiliate, Ecommerce, Insight, Marketing
What Is Influencer Marketing & How Does It Help Businesses?
Have you ever considered using ‘Influencer Marketing’ to help grow your business? If you are a small to medium-sized business the answer is probably “No” but, trust us, it’s worth keeping an eye on a tactic that is now part of an $8 billion market (2019) and projected to double by 2022. What Is An […]
How Do Affiliate Marketers Make Money?
For affiliate marketers, driving traffic and revenue for retailers is their bread and butter, but how do affiliate marketers make money? The nuts and bolts of making money via affiliate marketing are quite straight forward. Drive traffic from your own platform to an eCommerce website, if that site delivers a conversion – a sale, sign […]
What Are The Benefits of Affiliate Marketing?
As with any digital marketing channel, an affiliate marketing program has to be able to justify it’s worth. Fortunately, the benefits of affiliate marketing are easily measured. Fundamentally, affiliate marketing is performance-based advertising. Affiliates are, in the main, rewarded for their work to promote a brand by receiving a commission on each sale made, each […]