Affiliate

Fuel Your Q4 Demand With An Affiliate Marketing Strategy

As we head towards the last quarter of the year, finding ways to cut through the crowded online e-commerce landscape and reach the right audience becomes more and more important. It’s too easy to get lost in the noise and shoppers are doing their due diligence to ensure they get the best bang for their […]

Affiliate, Ecommerce, Our News

Fuelling Affiliate Marketing Growth With Adtraction UK

Fuel is delighted to bring you our latest Fuelling Growth Podcast. Our guest for this episode is a hugely respected figure from the affiliate marketing world, Ant Clements. Ant is Managing Partner at Adtraction UK and has amassed over 18 years experience in the channel, leading large teams and overseeing the programmes of some of […]

Affiliate, Ecommerce, Insight

Cyber Week 2023: Key Insights for E-Commerce Businesses

Having just caught our breath from one of the busiest times of year for our own affiliate clients and affiliate networks, we wanted to share our findings from Cyber Week 2023. As always, this time of year sees massive spikes in activity in e-commerce and we have seen some interesting data emerge from the whole […]

Affiliate

Boosting Online Sales in Confectionary with Affiliate Marketing

The Brief  Boosting online sales for clients through the affiliate channel by partnering with relevant affiliates that can add value, both through growing revenue and positioning the brand in a positive manner. This can be done both organically and through carefully selected additional promotional activity. The Results  We have been able to position relatively unknown […]

Affiliate, Ecommerce, Insight

TikTok Affiliate Marketing – How does it work?

Unless you’ve been firmly stationed under a rock for the last few years, TikTok is a social media platform that, even if you’re not engaging in its infectious scrolling, you’re all very aware of. But despite the stereotypes, TikTok is far more than just young people dancing in front of their crudely-propped-up phones – doing […]

Affiliate, Insight

Affiliate and Partner Marketing? What’s The Difference?

What is the difference between affiliate and partner marketing? Is there one or is it just a question of semantics? The phrase ‘affiliate marketing’ is one that can evoke quite contrasting reactions from digital marketers. The channel, and the practices within it, have constantly evolved over the past few decades. This means that, depending on […]

Affiliate, Ecommerce, Insight

Change Is Due For Affiliate Tracking As Cookies Crumble

Digital marketing is currently enduring a great deal of disruption, with Adwords launching new preferred products and the sun finally starting to set on Universal Analytics. All this change means that marketers are having to evolve their goal setting and the way that they track their progress in order to keep up with the competition. […]

Affiliate, Insight

Voucher codes – friend or foe?

Voucher codes can be quite a divisive tool when it comes to online strategy. Depending on your experiences and research, you’ll see them as a fantastic conversion tool to help deliver increased sales, or a margin eater that means you have to work harder and harder to deliver the profit levels your forecast demands. The […]

Affiliate, Insight

What Does 2021 Look Like For Affiliate Marketers?

There’s no denying that 2020 had a huge impact on global industries and affiliate marketing has been no exception to this. With Covid- 19 drastically changing consumer behaviour, affiliate marketers have had to adapt to consumers becoming more cautious and companies looking to combat the financial threat presented by this. Affiliate marketers had to be […]

Affiliate, Insight

Affiliate Marketing FAQ – 6 Questions We Hear All The Time

Despite being a key marketing channel for many brands since its rise to prominence in the 1990s, affiliate marketing can still be an unknown quantity to a lot of retailers who would actually really benefit from working in the channel. At Fuel Affiliate, we have been trying to introduce brands to affiliate marketing since we […]

Affiliate, Our News

A Year In Review: Fuel Affiliate Achievements 2020

Affiliate, Insight

4 Effective Ways to Reduce Your Affiliate Marketing Risks

If you’re an e-commerce business and you’re looking at adding affiliate marketing to your digital marketing strategy, then great news! You’re opening up a new channel that could potentially add 15% to your online revenue. The next step is how to enter the channel prudently. Is there a ready-made audience for you to tap into? […]