Fuel impressed us with their approach to our launch which was much bigger than simply getting us the coverage we wanted. They used a range of tactics and channels to ensure that all of the people we wanted to know about our new company got the message so that we could get off to the best possible start.
In our digital world, news spreads through more channels and stays online permanently. That’s why, an effective PR campaign is essential for improving brand identity, creating brand engagement and where required, resolving a PR crisis.
Traditional PR methods of communicating through newspapers, magazines, TV and radio are still important, however, they now form just one aspect of a successful PR campaign. The likes of social media, video and SEO blogging offer invaluable opportunities to get your brand talked about by an online audience. Using our combined experience across different channels, Fuel works as a PR agency alongside our clients to increase brand engagement via the following strategies:
- Award submissions
- Brand and product launches
- Corporate social responsibility (CSR) initiatives
- Crisis management
- Market research
- Mergers & acquisitions
- Reputation management
- Sponsorships
- Thought leadership
Using a combination of traditional digital PR strategies, we have worked with clients at all stages of their business development to fuel demand. From start up businesses looking to get their brand name seen and heard, to more established companies struggling with a damaged brand image, we’ve helped to both launch and recover businesses.
Our expertise in crisis and reputation management are just as important as our ability to increase brand awareness. The PR campaigns that we manage for our clients are proactive in building brand presence, however they are also responsive when they need to be, adapting to the requirements and developments of the business.
PR covers a lot more than just getting people to talk about your brand. It’s about creating, maintaining and sharing a brand identity that keeps audiences engaged and responds to the changing climate.
Multi-channel approach to Public Relations
We utilise both the traditional and digital mediums to fuel demand in your business. Utilising experience through working with clients at all stages of their business development, we can not only get your brand seen and heard, but also work with you to recover a damaged brand image.
Crisis and reputation management
We work closely with you to implement proactive PR campaigns – whilst also ensuring that we are reactive and responsive as and when the need arises.
Build and maintain your brand identity
By creating, maintaining and sharing your brand identity effectively, your audience will develop and grow as their trust in your business and your reputation grows alongside it.
