The iOutlet entered into paid search activity through Google Ads in early 2018 to grow the number of sales being made via their own website.
The huge success of the business has been built on sales through online platforms such as Ebay, but direct sales from www.theioutlet.co.uk had previously contributed a minimal amount to overall sales.
Activity began early 2018, concentrating on search ads to help drive traffic to the site but with the aim of adding revenue at the lowest possible cost per acquisition.
The first nine months have been hugely successful so far, with The iOutlet enjoying great success.
Paid Search has been a brand new revenue stream for the business that has contributed over 45% of website sales since launch. These sales have been achieved at an incredibly healthy 3.5% cost per acquisition. This equates to over £800k in new revenue for the business by the close of 2018.
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