Arborcure Brochure

To design and collate a new sales brochure for Arborcure this was to be used as a leave behind for when the directors meet new clients, as well as this the brochure would also be given out at business expos, recruitment fairs, etc to showcase the business and the services that Arborcure provides. 

Following on from this, we identified the need to create a more user friendly, contemporary website to be able to more easily direct campaigns through to. The aim was to integrate the brand to be more consistent across each of their marketing materials.

One thing that was very clear before commencing work on this project was that the client lacked a suite of strong images that would be essential to deliver these two deliverables. We staged the shoot over a couple of days and selected some iconic venues where Arborcure are contracted to work as well as some schools as this is an important sector that the client would like to continue to target.

With the new images captured we started working on some brochure design concepts that were in line with the clients existing brand guidelines. This came together really well, we were able to complete a series of landscape spreads that balance some silhouettes along with a strong use of iconography to help tell the client’s story. We were also able to carry over this thinking into some of the design templates for the new website. As well as providing a strong look, we were also able to provide some design continuity.

We have created a contemporary website to bring this up to date with websites of Arborcure’s competitors, making this more user friendly and making the information visitors are looking for more clear. As well as this, the guys at Arborcure now have a great sales tool in the form of a brochure to hand out at trade shows, client meetings and more.

“It’s nice to work with a company who communicates and works together as a team…. We have had many comments about the quality of the brochures produced and of the whole stand in general which goes a long way to making us stand out from any of our competitors. 

We look forward to our continued work with Fuel and hopefully many years to come.” 

Matt Neale, Arborcure