The brief
Omnigem, our client, sought our expertise in visualizing and developing their innovative, patented dumbbell. While a prototype existed, they required our 3D modeling and animation services for their latest version, prior to production. The goal of this 3D visualization was to create a high-quality product promotion video that highlighted the product’s unique selling points.
The work
Working closely with the Omnigem team, we embarked on a multi-stage process to transform the client’s CAD model into engaging visuals. We refined the design principles and created a comprehensive storyboard, meticulously planning how to highlight the product’s features, ease of use, and key user benefits.
To showcase the product’s versatility and various use cases, we conducted on-location shoots in Birmingham. This included “at home” and “gym” scenarios, along with hero shots at a third location. These productions involved extensive planning and coordination of both talent and production staff.
A specialised version of the final video was also produced for submission to several award categories, aiming to secure the recognition and accolades the dumbbell deserves.
