This project gave us the opportunity to bring that same quality online, with a new Shopify store built to make shopping with Pengelly’s as straightforward as possible.
The brief
Pengelly’s Fishmongers has been a fixture of the south west since 1946, and over nearly eight decades has grown into something far larger than a single fishmonger’s counter. Today the business spans five different ventures including High Tides restaurant, the Looe Sandwich Shop, Looe Lobster Shack, and fishmonger shops in both Looe and Tavistock, each one a testament to the family’s commitment to quality and provenance.
With their 80th anniversary on the horizon, Pengelly’s approached us to help bring their online offering up to the standard of everything they do in person. The brief was straightforward in ambition if not in execution: build a new online store on Shopify that made it genuinely easier for customers to shop direct, whilst reflecting the care and craft that goes into every product they sell.
The work
Polly Stock Photography produced a new set of images shot specifically for the site. Good product photography does a lot of the heavy lifting in e-commerce, and for a business like Pengelly’s where the quality of the catch is the whole point, it felt essential to get that right from the outset. The resulting imagery brings the colour and texture of their produce to the screen in a way that gives customers real confidence when buying online.
For the build, we chose Shopify for its dependability and flexibility at retail scale. The store was structured around a simplified customer journey, with the aim of removing unnecessary steps between browsing and buying. The overall design draws on Pengelly’s existing identity, keeping things grounded in what their customers already know whilst giving the experience a polish it hadn’t had before.
The new site launched on Wednesday 6th May, with 10% off all purchases for the remainder of the month as a nod to the anniversary and a welcome to new customers finding their way to the store for the first time.
The results
“We found Fuel via a Google search for agencies in Plymouth. From the first response & interaction with the team, we knew were in both safe & expert hands.
Our task was to develop & launch a brand new Shopify website for our establised fishmongers in Looe, Cornwall. Throughout the process, Fuel understood the needs of our business and worked hand in hand with us to develop the best look, feel & functionality for both our produce & end user.
We can throughouly recommend Fuel and we look forward to a lasting relationship with them through the next phase of developing & promoting our online presence.”
Peter Friend, Pengelly’s Fishmongers, Marketing Consultant
