6 Ways You MUST Use Video Content In Your Marketing

Creating video content is an essential part of modern marketing, playing a key role in how customers connect with your brand across different platforms. From boosting your website’s SEO to providing a richer, more engaging consumer experience, video content offers unique advantages. That said, we understand that creating videos can feel daunting if it’s new territory for you. The good news is that you don’t need to start from scratch or feel overwhelmed. Different types of videos work for different brands and purposes, but the end result will almost always resonate with your target audience in a far deeper way than any other medium. 

If you’re not sure where to start, we’ve got you covered. Here’s a roundup of our top video marketing ideas – tried and tested with our clients chasing growth in Plymouth, Devon, and beyond. 

Tell Your Brand Story

People connect with stories, not statistics. A well-crafted brand video allows you to share your company’s story – your mission, values and personality – in a way that feels much more relatable than any written content. This kind of video marketing builds a sense of trust and authenticity with your target audience, helping customers to actually see the passion, effort and expertise you put into your work. 

Just take a look at the promotional video we created for local tree surgeon and grounds maintenance company Arborcure to see how well this can work. By using video, we could draw together Arborcure’s breadth of services into one punchy video – not just telling prospective clients about their years of experience but showing them too. 

Make A Series Of Product Videos

Product videos are also a fantastic way to showcase what you offer while keeping viewers engaged. Unlike text or still images, video allows you to highlight key features, demonstrate your product in action, and make all the benefits crystal clear without risking your audience tuning out. 

This type of video marketing is particularly helpful for complex or innovative products, making it easier for potential customers to understand why your product stands out. Video also allows this audience to really imagine what it would be like to use your services, making a purchase or interaction much more likely. 

Leverage Social Media Platforms

The popularity of bitesize short-form content is continually on the rise, with platforms such as TikTok, Instagram Reels and YouTube Shorts becoming go-to channels for audiences of all kinds. These quick videos are perfect for mobile users (where most video content is consumed) and are a powerful tool for building brand awareness quickly and creatively. Whether it’s a behind-the-scenes clip, a fun product demo, or an attention-grabbing trend video, using video marketing on social media is a great way to push brand awareness.

Make Use Of Targeted Video Ads

Targeted ads allow you to reach the right people at the right time, and video makes those ads even more impactful. Platforms like Facebook, Instagram, and YouTube let you target audiences based on their interests, location, or behaviour. By creating short, engaging video ads, you can quickly grab attention, make an instant impression, and drive conversions. 

Create “How To Use” Videos

Educational video content is a win-win. On one level, it helps your customers to make informed decisions when it comes to their purchases and significantly decreases return rates. On the other, it helps to establish your company’s authority in the industry – building a sense of trust with your customers. That trust is vital for fostering the brand loyalty you might’ve built up with other types of video content, such as a promotional video.

Show Off Client Feedback With Video Testimonials

Positive client feedback is invaluable, and displaying this as prominently as you can on your website will be of significant value when it comes to persuading potential customers to make purchases. Authentic, unscripted testimonial videos are fantastic proof of your company’s ability to deliver a top-quality product or service to clients.

If any of these video marketing ideas sound like a good fit for your brand, then don’t hesitate to have a chat with Fuel today. Our expertise in video marketing from pre-production to post-production will be invaluable in helping you create bespoke video content to push your brand and promote trust and credibility. Simply reach out online, or email Vicktor, our Head of Immersive, directly at victor@fuel-growth.com to find out more.