Sons & Daughters
When our client Sunnybanks Homes told us they were entering the Later Living market, which is dominated by the likes of McCarthy & Stone, we knew very quickly that the strategy we’ve successfully used in the past selling their award-winning residential developments wouldn’t work.
After careful discussion we soon realised that if we could convince families – parents and their sons and daughters – to have a conversation around later living, Sunnybanks’ premium offer in great locations with no hidden fees would do the rest.
Graham Clark, Development Director at Sunnybanks Homes said: “Fuel were excellent on our first Later Living project, Kingdons Court in South Molton. They quickly grasped what needed to be done, and their strategy generated significant demand both through Rightmove and our agents. We look forward to working with them again on our next project at Lamellion Court in Liskeard.”