The brief
Bloody Hell Hot Sauce approached us after a high-profile celebrity initiated a legal argument in relation to their product packaging. This scoped, high-risk project required a rapid solution within a very short timeframe – where they required 3d modelling and design to develop a product packaging solution (bottle) for the client without disrupting their sales and manufacturing pipeline.
The legal argument was due to an international company’s product conflict/legal dispute which needed to be rectified in a timely manner, to avoid a high-cost legal battle. Due to our speed, quality of 3d modelling and design and sensitivity to the customer’s situation, we managed to come up with a solution which solved our client’s predicament, whilst also creating an eye-catching and unique product for their packaging.
The work
For this project, we coordinated with the client, packaging manufacturer and design team to complete the 3d modelling and design project within a month. The bottle was sculpted in 3D from a range of reference images provided by the client, after which point, there were a number of revision stages that involved adding various features to the 3d modelling and design and adjusting the bottle shape to fit the bottle moulding manufacturing process.
With a new bottle design and a very angry chimp at the forefront of their marketing strategy, Bloody Hell Hot Sauce has relaunched their product and is exceeding their previous sales figures thanks to the attractive and distinctive look of their new bottle design.
The results
“We here at Bloody Hell Hot Sauce were in quite a predicament when we were first referred to Fuel for a solution. We needed 3D modelling and design artwork to produce our new bottle in Asia – all we had was an idea and a photo we found online that wasn’t what we wanted, but a rough idea of what we wanted to accomplish.
Vicktor was easy going and made sure we knew they would be welcome to any input or changes along the way. Within a few hours, they had created practically what we wanted, but there were a few tweaks and changes that we wanted to add… not a problem and the changes were made quite rapidly!
It’s very scary when you’re trying to create a product that will be mass produced, so you want to get it right and asking for tedious little changes can feel like you’re being a burden on the artist, but Fuel made sure that we didn’t feel that way”
Bobby, Owner – Bloody Hell Hot Sauce
The results for Bloody Hell Hot Sauce are made clear when you consider the resulting interest that the new packaging design has manifested. Harvey Nichols have added the bottles to their store, whilst other companies in the sector have also approached them to purchase the bottle design.
The bottles have also proven to be more robust, with a significant decrease in breakage numbers compared to the previous design. Following a trademarking of the design – which in itself is a great result given the previous issues that the company has faced – Australian chef and entrepreneur Matt Black has expressed an interest in collaborating with Bloody Hell Hot Sauce.
