The brief
Signature Lodges approached us to create an architectural walkthrough show-home experience that would allow potential buyers to experience the luxury and space of their signature lodges. The lodges are built using 100% eco-materials sourced from all over the world – providing an elegant home or holiday experience for personal buyers as well as property investors looking to create a resort. The architectural walkthrough VR experience needed to look as realistic as possible, with the ability to change the visual interior styling with the press of a button.
The work
The VR luxury lodge architectural walkthrough was created to allow investors, buyers and the design teams to visualise the complete site plan as well as add a marketing edge over existing competitors – whilst also providing transparency and security of full site planning. Following careful, collaborative working, the VR experience and lodges were officially launched in November 2019 at the Birmingham NEC.
The stand, with a minimal stand footprint of 2m x 7m, greatly increased ROI for the client – allowing them to save cost on exhibition space whilst showcasing the architectural walkthrough of the lodges – and all of this before a spade had entered the ground! This is compared to stand spaces 2-3 times the size of similar offerings – with fully constructed & furnished lodges at the conference. When you consider the considerable outlay on exhibition space and materials for this event, alone, the savings for our client were in the hundreds of thousands.
Over the two-day event, Signature Lodges gave Virtual Reality architectural walkthroughs to over 200 attendees – gaining direct sign-ups for follow-up sales discussions with 100 customers.
The results
“We are incredibly impressed with the professionalism and quality of the Virtual Reality tour that Vicktor and his team created for us, and are looking forward to continuing our relationship with the team for further productions. I would highly recommend Fuel to anyone that requires that extra edge to any visual sale“
Karen, Signature Lodges
