The brief
Discount Golf Store launched their own affiliate programme in 2018 before engaging in the services of Fuel’s Affiliate Department in May of that year.
At this point, the programme had been live for nearly 6 months and was ticking along – however it needed some fresh impetus to drive some affiliate interest and engagement.
The work
Operating in a hugely competitive market, Discount Golf Store embarked on running a series of incentives, as well as increasing their communication to affiliates and actively recruiting key partners to establish the brand in the affiliate channel.
This holistic approach increased awareness of the brand to affiliates, increasing our reach with existing audiences and opening the brand up to new ones as well. Making sure the new audience reached had a good incentive to shop, meant this increase in impressions and interaction would lead to more revenue.
The results
The results have been great for Discount Golf Store.
“Since working with Fuel on our affiliate program from early 2018 we have more than doubled our performance in this space. We interact more and more with affiliates and Fuel manage this for us, freeing up more time internally to grow other areas of the business.”
Stephen Cole – Owner
Consistent month on month, as well as year on year, growth mean Discount Golf Store are really reaping the benefits of being part of the Affiliate Channel and Fuel Communications management of their program.
In numbers
100
% Revenue Growth in revenue during 2018
33
% Increase in affiliates making sales on the programme
