Sweetzy

Sweetzy’s uniqueness is encapsulated in its product, so Fuel and Sweetzy decided to use Sweetzy’s fun (not to mention tasty!) products to help the brand create partnerships to reach like-minded sweet shoppers all over the UK. 

Sweetzy are regularly contacted by people that love its products. The affiliate program decided to turn this interest into partnerships, by giving these pick’n’mix lovers a unique discount code to spend on more of their tasty Sweetzy favourites, as well as sharing on social media. 

Reaching other new demographics, groups such as students, were a key part of Sweetzy’s plans for growing and affiliate marketing is a perfect avenue for doing this.

“The affiliate program has brought additional presence and reach to the Sweetzy brand. It has allowed us to target particular demographics that we were struggling with before. A good case example of this is targeting students. We have been a part of Student beans now for a few months and it is allowing us to offer a great deal to students”

William Godfrey – Sweetzy

Since launch, affiliate channels have significantly contributed to Sweetzy’s bottom-line, having achieved an ROI of £12 for every £1 spent on affiliate marketing. Furthermore, this work has also led to the Programme being Highly Commended at the PMA Awards as one of the best programme launches or migrations in 2021.