Ecommerce, Immersive, Insight

Augmented Reality Marketing: 5 Success Stories For 2021

Augmented reality marketing has really started to fly over the past couple of years. With its unique ability to (quite literally) bring products to life, it’s no wonder AR is becoming an increasingly popular aspect of digital marketing. The benefits of using AR in retail are endless. Offering an exciting opportunity for customers to visualise […]

Affiliate, Insight

What Does 2021 Look Like For Affiliate Marketers?

There’s no denying that 2020 had a huge impact on global industries and affiliate marketing has been no exception to this. With Covid- 19 drastically changing consumer behaviour, affiliate marketers have had to adapt to consumers becoming more cautious and companies looking to combat the financial threat presented by this. Affiliate marketers had to be […]

Affiliate, Insight

Affiliate Marketing FAQ – 6 Questions We Hear All The Time

Despite being a key marketing channel for many brands since its rise to prominence in the 1990s, affiliate marketing can still be an unknown quantity to a lot of retailers who would actually really benefit from working in the channel. At Fuel Affiliate, we have been trying to introduce brands to affiliate marketing since we […]

Affiliate, Our News

A Year In Review: Fuel Affiliate Achievements 2020

Immersive, Insight

5 Benefits Of Augmented Reality In A Retail Environment

Augmented reality (AR) is a place where the digital world meets the real world. It’s an exciting technology that projects computer-generated images into real environments, allowing audiences to visualise something in spite of it not physically being there. Not to be confused with virtual reality, augmented reality is a fully immersive experience which blurs the […]

Insight, Marketing

Fuel FAQ: What Is Digital PR And How Will It Help My Brand?

When we’re asked “What is Digital PR?” the simple answer is that it is just part of PR and that things have evolved since the arrival of the internet and social media. The thing is, we’re asked about it so much that we thought would be useful to explore the differences between Digital PR and […]

Insight, Marketing, Our News

A Year In Review: Fuel Marketing & PR Achievements 2020

There’s no doubt that 2020 has been a tough year for us and many of our clients. As a full-service marketing and public relations agency, we’ve managed to grow despite the global pandemic in the most difficult conditions whilst adapting to new ways of working. As we approach a new decade, we gave a lot […]

Design

Ultimate Grey And Illuminating: Pantone Colour Of The Year 2021

The Pantone Colour of the Year is decided annually by Pantone’s colour experts after lengthy consideration and detailed trend analysis. Every year the colour experts search globally for new colour trends and influences. These influences can stem from a range of platforms, from web design to fashion to film. Whilst the origin of the Colour […]

Insight, Marketing

Why SEO Is An Important Part Of An Overall Marketing Strategy

You may have heard of SEO, but do you know what it means and how important it is to be a part of your overall marketing strategy? Well, if you don’t, don’t panic! We’ve got you covered. First, let’s cover the basics. SEO stands for ‘Search Engine Optimisation’, and it’s basically the technical term for […]

Insight, Marketing

Does PR and advertising influence in a “FAKE NEWS!” world?

We now live in a world where we can say anything we like, unchecked, and as long as someone believes us it’s fine. That’s free speech right? Isn’t that what democracies are made of? After all, it just comes back to basic communication – to be successful, it requires a message to be sent, received […]

Insight, Marketing

Blogging for Beginners – The Benefits of SEO Copywriting

SEO stands for ‘Search Engine Optimisation’, the keyword here being ‘optimisation’. Without wishing to employ the cliches that ought to be avoided in good blogging, SEO copywriting quite literally does ‘what it says on the tin’ – that is to ‘optimise’ a website’s searchability by improving its search ranking and relevance. Basically, it uses techniques […]

Insight, Marketing

Why It’s Important to Claim Your Business on Google

Claiming your Google My Business listing means you decide how your business is presented in Google searches and on Google maps. You’d think this would drive managers and business owners to claim their business on Google as early as possible but for some reason, it’s often overlooked and ignored. We’re always surprised by just how […]