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Advice

How To Budget For Social Media Marketing

Social media marketing is a brilliant way of getting in front of the right people, but knowing how to budget for social media marketing can be confusing – especially for those new to paid advertising. With this in mind, we’ve put together a helpful guide to help those starting off in social media marketing. What […]

Advice, All, Marketing

Working With A Marketing Agency – What To Expect & How To Prepare

If you’re a small business owner, it’s likely that you’ve not worked with a marketing agency before. Being in this position can feel pretty daunting, and parting with your cash with high hopes of leads and conversions is not a decision you should make lightly. However, if you partner with the right marketing agency, you […]

A close-up of two people shaking hands during a meeting

Advice, Insight

B2B Affiliate Marketing – What Is It & Does It Work?

The affiliate channel is traditionally associated with e-commerce, discount codes, and purchase-based initiatives. While these activities are undoubtedly a great way to drive sales in the B2C world, B2B affiliate marketing can be just as impactful when the right strategy and partnerships are in place. From generating pre-qualified leads to increasing the visibility of your […]

Illustration of the local map pack displaying Google Business Profiles

Advice, Insight, Marketing

Why Have A Google Business Profile? (& What Can It Do For Your Business?)

When you search for information about a business or service on Google, what do you see? Not long ago, the results would’ve been dominated mostly by basic website listings or a selection of pay-per-click ads vying for your attention. However, search engine results pages (SERPs) have become far more intelligent and user-focused in recent years […]

Online shopping image with with credit car and boxes with shopping trolleys on in a trolley

Advice, All, Ecommerce

What Is Magento Open Source & How Does It Compare To Other Ecommerce Platforms?

Among the many content management systems (CMS) available for building online stores, Magento Open Source is widely recognised as one of the most powerful and versatile platforms. Offering a myriad of benefits, referring to Magento as a CMS doesn’t really do it justice as it does so much more than simply manage content. It would […]

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