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Insight, Marketing

What a 2013 Marketing Department Looks Like

In talking to Chief Marketing Officers at Marketing Week Live a common theme came through – how do we structure a marketing department team to stay on top of the fast pace of change and smash our competition? The reasons are obvious: competitive advantage, a better performing marketing budget, increased ROI for shareholders and firm […]

picture of a QR code

Insight, Marketing

The QR Code to Nowhere ?

Update 2021: This article was written in 2013. Since then the QR code has had a very unforeseen comeback.  Covid-19 has created a world that needs to function with as few physical touchpoints as possible. If you combine this with the fact that a staggering 92% of the UK population has a phone, the thought […]

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Insight, Marketing

The Best of Times

Let’s inverse Dickens. These are the worst of times; these are the best of times for marketers. The decline in advertising spending in the region last year has been the most precipitous since the Second World War. Whilst the national and European woes have been grabbing all the headlines, the Southwest has been hit as […]

a wooden magnet pulling in colourful wooden figures

Insight, Marketing

Why brands hate people

The world of branding is changing and so is selling them too. Brands hate people. People love brands. If you doubt the tenacity of this statement read almost any brand statement or corporate statement dreamt up by the internal communications people in any big corporation. Almost universally they will use the cold, vacuous jargon that […]

Website Homepage Displayed on Desktop, Tablet and Mobile

Design, Marketing

How responsive is your site?

Did you know that Kleiner Perkins analyst, Mary Meeker predicts that the number of smart devices in use would outnumber PCs by the middle of 2013? Not surprising when we consider the statistic that Smartphone sales alone passed those of PC sales in 2011. The iPhone 5, Nexus 7, iPad mini, Samsung Galaxy S3, Blackberry […]

Old Google Logo

Insight, Marketing

LSI – Three letters that spell big changes

The methods for ensuring that a website performs well in search rankings has changed significantly over the last few years, with the major engines (specifically Google) continually attempting to improve the relevancy and quality of their results. This has meant that search engine optimisation professionals have (rightly) been forced to adopt new processes for conducting […]

8 ways to optimise your site

Insight, Marketing

8 ways to optimise your site before spending on SEO

If you have a new website, don’t jump in and part with your budget as soon as somebody mentions Search Engine Optimisation (SEO). There are a number of things you can do to optimise your performance before you actually make an investment – most of which can be achieved in-house and at little or no […]

social media logos

Insight, Marketing

Social Beyond Sales

When thinking about adopting or expanding a social media presence, a lot of businesses get discouraged because they can’t see how social media activity can improve sales or generate more enquiries. What they should remember is that social media wasn’t ‘invented’ as a means of improving communications. Nor was it developed by marketing professionals to […]

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