The brief
SWAZ is a Plymouth based sports wear manufacturer and designer, offering custom kits and team wear. Allowing teams locally and globally to design their dream kit for Football, Rugby, Cricket, Hockey and Basketball. Working together for many years, it was only natural for SWAZ to entrust us to create their new marketing campaign video. SWAZ instructed us to create a dynamic video production that would showcase the varied demographic of their client base. The video would be used in social media PPC advertising as well as various web-based content placements.
The work
The project included shoots in various locations, showcasing the emotional connection between a footballer’s kit and their desire to shine brightly on the pitch. The shoots all made for fun variations in footage, between the pitch, a family at home and at SWAZ HQ.
The results
Honestly was delighted with the outcome. What I liked is seeing how it all was pieced together, from the small details of the signs in the background, to the millisecond clips of the machines, postage etc – it all worked when it came together. Amazing all round.
Andy Notman, Managing Director – Swaz
Working with Fuel on our very first full campaign was an outstanding experience from start to finish.
The quality of the production was exceptional; from the hero video to the shorter social cuts, every detail was captured and crafted to the highest standard. The content truly showcased our product in the best possible light, with a level of polish that instantly elevated our brand. Fuel’s ability to understand our vision and then execute on it made the whole project a fantastic success. We couldn’t be happier with the results.
Dean Smith, Marketing Director – Swaz
