All (267) Affiliate (32) Design (29) Ecommerce (27) Immersive (23) Insight (146) Marketing (118) Our News (98)
Business partners fist-bumping

Affiliate, Insight

Affiliate and Partner Marketing? What’s The Difference?

What is the difference between affiliate and partner marketing? Is there one or is it just a question of semantics? The phrase ‘affiliate marketing’ is one that can evoke quite contrasting reactions from digital marketers. The channel, and the practices within it, have constantly evolved over the past few decades. This means that, depending on […]
User on phone with Black Friday Graphic

Ecommerce, Insight

Black Friday Marketing in 2022

Everyone in the eCommerce world knows just how vital Black Friday, alongside Christmas, can be to a business’ success. However, with the wider economic crisis surrounding current events in 2022, this year’s gifting season is set to fuel a whole host of unprecedented browsing and spending behaviours. With the vast majority of the population looking […]

Our News

4 Day Work Week – Q&A

Our decision to enter a 4 day working week 6 month trial from 3 October 2022 has been a very careful one involving close consultation with our team, clients, referrers and organisations who have been there, seen it, done it and have continued to grow with increased productivity. Over that time we have asked and […]

Our News

Fuel Joins The 4 Day Work Week Revolution

Could a 4 day work week be the future? Well, we’re excited to share that things might well be heading that way for us at Fuel. With the aim of improving efficiency and promoting a better work-life balance for our team, we’ll be trialling a 4 day work week for 6 months starting from October. […]

Our News

Supporting future stars

Midway through last season Fuel signed an 18 month deal with EFL League One club Plymouth Argyle to join their Nexus Business Club and commit to supporting Argyle’s impressive work with their academy for the 2022/23 season. The new deal sees Fuel’s logo on the team’s kit alongside Project 35 – Argyle’s landmark social action […]

Affiliate, Ecommerce, Insight

Change Is Due For Affiliate Tracking As Cookies Crumble

Digital marketing is currently enduring a great deal of disruption, with Adwords launching new preferred products and the sun finally starting to set on Universal Analytics. All this change means that marketers are having to evolve their goal setting and the way that they track their progress in order to keep up with the competition. […]
Google Performance Max Applications

Ecommerce, Insight

Google Ads Performance Max – What Do You Need to Know?

Introduced in November 2021, Google Ads Performance Max campaigns are a goal based campaign type that Google has brought in to replace Smart Shopping. In fact, at the time of writing, there’s a fair chance that some of you might have already had you Smart Shopping campaigns automatically upgraded this month. Perhaps that’s why you’re […]
The Best Marketing Attribution Model For eCommerce?

Ecommerce, Insight, Marketing

What’s The Best Marketing Attribution Model For Ecommerce?

If you’re wondering ‘What’s The Best Marketing Attribution Model For Ecommerce?’ and clicked on the link to this page hoping for a short answer, you’re about to know what it’s like to be my mother; bitterly disappointed. Not only does this article have to be at least 500 words for SEO purposes, but the answer […]
Email Marketing

Ecommerce, Insight, Marketing

What Is The Best Email Marketing Platform For Small Businesses?

When a small or medium-sized business carries out an email marketing campaign, it’ll typically conduct them via an email marketing platform. There are a huge number of platforms available, each with its own pros, cons, costs, and ancillary benefits, however, speak with any marketer or marketing agency and you’ll probably hear the same handful of […]

Affiliate, Insight

Voucher codes – friend or foe?

Voucher codes can be quite a divisive tool when it comes to online strategy. Depending on your experiences and research, you’ll see them as a fantastic conversion tool to help deliver increased sales, or a margin eater that means you have to work harder and harder to deliver the profit levels your forecast demands. The […]
Fuel Renews Google Partner Status

Marketing, Our News

Fuel Renews Google Partner Status – What Are The Benefits For Our Clients?

As a digital growth partner, we’re always looking for ways to elevate the services that we can provide to our clients. That’s why achieving Google Partner status is such an important part of what we do. The partnership enables us to gain better insights for our clients, provide more resources, and ultimately create more targeted […]

Our News

Fuel continues to foster young talent

Here at Fuel, we take great pride in growing young talent and creating a platform for passionate marketers, designers and everything-in-betweeners to thrive in the marketing arena. One such individual is Lucy Elliott, who joined Fuel in September 2020, becoming the affiliate department’s first ever apprentice. It’s safe to say that if all marketing apprenticeships […]
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So, how can we help you today?

If you are ready to start your growth journey, or maybe just want to talk about your options, contact us at hello@fuel-growth.com, call 01752 987909 or fill in the form opposite and we will get back to you right away.

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