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close up of a social media profile on a phone

Insight, Marketing

The DNA of a Social Media Expert

I recently answered a question on Quora which asked “What needs to be in the DNA of a social media expert”. Although there are lots of questions on the site asking for social media advice, this one struck me as particularly interesting as it suggests that ‘being good’ at social media requires some inherent characteristics […]
someone holding a smartphone

Insight, Marketing

Publishing on LinkedIn – How and Why

A few months ago LinkedIn rolled out its new article publishing feature to all users, allowing them to publish long-form articles and effectively use their LinkedIn profiles as blogging platforms. Although this new direction was initially received with some scepticism and a little confusion, the value of the publishing on LinkedIn has quickly become clear […]
woman recording herself on her smartphone

Insight, Marketing

3 Steps to Recognising Brand Advocates

In a recent article about marketing priorities for 2014, I stressed the importance of understanding and promoting customer loyalty. ‘Brand advocates’ have always been important to businesses, but in a world where the consumer control much more of the conversation than ever before, they have never been so valuable. The Holy Grail for all brands […]
two business men being filmed

Design, Insight, Marketing

Video Content

More and more companies have their own cameras and editing software. Most still make video content that is too long, poorly delivered and dull. For these reasons it doesn’t connect with the audience, and so fails in its intentions. So we teamed up with our friends at Number 1 Media, who work with local companies […]

Marketing, Our News

Fuelling Demand for Mego

Fuel are delighted to announce that they will be fuelling demand for Mego Employment, who have just opened a brand new employment centre at Bretonside, Plymouth. Mego has been set up to help bridge the gap that exists between commercial recruitment agencies and the job centres and other government funded employment organisations. Managing Director Chris […]
POV image of business man playing chess with black pieces facing viewer

Insight, Marketing

Are “War Rooms” The Key To Real-Time Marketing?

Advertising costs during the Super Bowl are at an all-time high; with a 30 second spot setting companies back an average north of $4 million dollars. To justify these huge expenses marketers are looking to find new ways to interact and create conversation with their target market on the advertising industry’s most expensive day. Watching […]
hands putting up sticky notes

Insight, Marketing

5 Marketing Initiatives for 2014

As marketing budgets continue to grow and confidence continues to rise, brands have started peering over the parapet again, perhaps seeing a very different landscape to the last time they took stock. Marketing has changed, customers have changed and technology has changed – we all know that. There are more opportunities and dangers than ever […]
skyscrapers from an upward looking perspective

Our News

Fuel responds to capital demands

Plymouth based brand communications agency Fuel has opened an office in London to support its growing client base in the South East and support its national and international work to respond to capital demands. The new office is in Clerkenwell’s emerging creative sector and will be headed up by Fuel’s Planning & Insights Director Nikos […]

Insight, Marketing

Multi-Screen Advertising

If you are one of the vast majority of people who use a laptop, tablet or mobile phone while watching TV, then the likelihood is that you haven’t just started doing it recently. In fact, you probably can’t remember the last time you watched through an entire ad break, because when they come on you […]
picture of a gate with fields and a beach in the background

Our News

South West Business Insight Report – Marketing Investment

Following positive national research, we recently conducted a South West Business Insight Report into 100 regional businesses representing a range of sectors from retail to professional services to gauge confidence for 2014. The Institute of Practitioners in Advertising (IPA) Bellweather Report for Quarter 3 confirmed marketing confidence levels are up for the 4th Quarter in […]
a light bulb that has a paper ball as it's core part surrounded by different colour paper balls

Our News

Latest Projects

It has been a very busy past couple of months with all our latest projects both in Plymouth and in London (where we will have an exciting announcement in the New Year). We’ve been commissioned by St Luke’s to pull together an exciting new integrated campaign to help the hospice raise both awareness and vital […]
a close up of someone holding a phone next to a payment machine that recognises nfc

Insight

Guest Post – NFC: You’re already using it!

Whether we know it or not Near Field Communication, (NFC) has been a part of modern technology for a while now. If you’ve ever swiped your loyalty reward card against a scanner, used touch payment with your credit card or put your smartphone up against someone else’s to transfer data you’ve been using NFC. What […]
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So, how can we help you today?

If you are ready to start your growth journey, or maybe just want to talk about your options, contact us at hello@fuel-growth.com, call 01752 987909 or fill in the form opposite and we will get back to you right away.

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