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Insight

Big, Bad Data

“A collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.” Big Data is originally a software engineering and computer science term coined by Doug Laney in a 2001 paper. It is defined succinctly by Wikipedia in the quote above, and […]
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Insight, Marketing

Raise a Glass for Father’s Day

The campaign that grabbed our attention most at Marketing Week Live 2013 was without doubt Diageo’s Father’s Day campaign for Johnnie Walker. Kathy Parker, Senior Vice President of Marketing Innovation at Diageo presentation “Brand Building in the 21st Century – The Changing Rules of Engagement” had a great integrated campaign case study. First up, like […]
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Insight, Marketing

What a 2013 Marketing Department Looks Like

In talking to Chief Marketing Officers at Marketing Week Live a common theme came through – how do we structure a marketing department team to stay on top of the fast pace of change and smash our competition? The reasons are obvious: competitive advantage, a better performing marketing budget, increased ROI for shareholders and firm […]
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Insight

Sherlock Holmes – A Data Storyteller

“I have no data yet. It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” Sherlock Holmes, A Scandal in Bohemia The famous sleuth may have been a socially detached opium addict who put too much confidence in the […]
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Insight, Marketing

The QR Code to Nowhere ?

Update 2021: This article was written in 2013. Since then the QR code has had a very unforeseen comeback.  Covid-19 has created a world that needs to function with as few physical touchpoints as possible. If you combine this with the fact that a staggering 92% of the UK population has a phone, the thought […]
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Insight

Fear of the Unknown

There has never been a time when so many marketers fear the outside world . The reason for this is simple: what worked before won’t work again. For years business plans were developed by tweaking the previous year’s business plan. It usually worked. The tried and tested with a little bit of something new added […]
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Insight, Marketing

The Best of Times

Let’s inverse Dickens. These are the worst of times; these are the best of times for marketers. The decline in advertising spending in the region last year has been the most precipitous since the Second World War. Whilst the national and European woes have been grabbing all the headlines, the Southwest has been hit as […]
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Insight, Marketing

Why brands hate people

The world of branding is changing and so is selling them too. Brands hate people. People love brands. If you doubt the tenacity of this statement read almost any brand statement or corporate statement dreamt up by the internal communications people in any big corporation. Almost universally they will use the cold, vacuous jargon that […]
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Insight, Our News

What to expect from your marketing agency in 2013

The traditional marketing notion of ‘paid, owned and earned’ media has been blurred over the last few years, as new technology allows for the blending of new types and styles of marketing activity. This trend will continue to grow in 2013, creating new challenges for marketing departments and agencies. So what is the single most […]
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Ecommerce, Insight

The lost art of email marketing

As inboxes continue to become more and more saturated with ‘junk’ (perceived and actual) the value of email marketing campaigns can potentially be lost, and some businesses have abandoned the notion of email newsletters, e-shots and e-updates to concentrate on social channels instead. Although I would never discourage businesses from investing time in social media, […]
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Insight, Marketing

LSI – Three letters that spell big changes

The methods for ensuring that a website performs well in search rankings has changed significantly over the last few years, with the major engines (specifically Google) continually attempting to improve the relevancy and quality of their results. This has meant that search engine optimisation professionals have (rightly) been forced to adopt new processes for conducting […]
8 ways to optimise your site

Insight, Marketing

8 ways to optimise your site before spending on SEO

If you have a new website, don’t jump in and part with your budget as soon as somebody mentions Search Engine Optimisation (SEO). There are a number of things you can do to optimise your performance before you actually make an investment – most of which can be achieved in-house and at little or no […]

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