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Insight, Marketing

Conversations are the key in 2015

Last year we predicted more confidence from senior execs and marketers. 2014’s brand of confidence definitely came from the picture becoming clearer for decision makers rather than belief in an improving economy. Most organisations had got their heads around what they wanted from traditional and digital channels (they put social into perspective for a start) […]
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Insight, Marketing

5 Tips For Your Marketing Strategy

Hopefully by now your 2015 marketing strategy will be under way and starting to show some short term results, but are you confident you’ve got your priorities right and covered all the bases? As the scale and diversity of the marketing landscape continues to expand, it has become understandably difficult for businesses of all sizes […]
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Insight, Marketing

8 Key LinkedIn Publishing Tips

Following on from our article about the value of publishing content on Linkedin, here are 8 basic rules to follow when creating and managing your content. Make your articles easy to read – formatting is important. The most shared articles are also not too long – usually between 400-600 words Don’t rush to publish content. […]

Insight, Marketing

Why Linkedin Publishing is Worth Your Time

With the huge amount of content available online, it has never been easier to find an expert opinion, article or commentary on (literally) any subject. Furthermore, professional social networks such as LinkedIn and Quora have allowed people to easily engage with the creators of this content, and for those creators to be recognised as experts […]
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Insight

The Internet in China – 5 Things You Should Know

1. WeChat and Weibo are where social is at When considering a global social strategy, a lot of people forget is that some of the major ‘global’ networks are blocked in China. Apart from small zones around Beijing, sites such as Facebook, Twitter, Youtube and some Google services are banned, meaning that alternative brands have […]
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Design, Insight, Marketing

The 4 Champions That Will Successfully Deliver A Website

Building a new website, whether for the first time or the tenth time, can be a daunting task. It isn’t just a case of designing a pretty layout, coding it into a website then putting it live for all the world to marvel at. But if you’ve ever experienced any part of a web project, […]
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Insight, Marketing

3 Things Your Boss Will Want To Know About Insights

To a degree, good marketing has always relied on insights. Understanding consumer demands and recognising the trends, gaps and opportunities in a marketplace will always be key to successful product development and placement, but in the past only bigger brands could afford to put the resources towards obtaining enough data to make informed decisions about […]
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Insight, Marketing

Who Cares About Your Privacy Policy?

The answer, perplexingly, is everybody and nobody… Privacy policies have long been a standard sitemap inclusion for website owners, but as more marketers are realising the true value of data, customers are becoming increasingly aware (and wary) of what, how and why they share their personal data with brands. Traditionally, a website data privacy policy […]
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Insight

Data Value & Perception

The Wider Value of Data A savvy marketer understands that the more information they have about their audience as individuals, the better they can engage them and convert them into paying customers. And data itself can have significant, stand-alone value – you don’t have to sell it to a third party to make money from […]
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Insight, Marketing

The DNA of a Social Media Expert

I recently answered a question on Quora which asked “What needs to be in the DNA of a social media expert”. Although there are lots of questions on the site asking for social media advice, this one struck me as particularly interesting as it suggests that ‘being good’ at social media requires some inherent characteristics […]
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Insight, Marketing

Publishing on LinkedIn – How and Why

A few months ago LinkedIn rolled out its new article publishing feature to all users, allowing them to publish long-form articles and effectively use their LinkedIn profiles as blogging platforms. Although this new direction was initially received with some scepticism and a little confusion, the value of the publishing on LinkedIn has quickly become clear […]
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Insight, Marketing

3 Steps to Recognising Brand Advocates

In a recent article about marketing priorities for 2014, I stressed the importance of understanding and promoting customer loyalty. ‘Brand advocates’ have always been important to businesses, but in a world where the consumer control much more of the conversation than ever before, they have never been so valuable. The Holy Grail for all brands […]

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