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White Padlock over Digital Background

Insight

SECURE YOUR SITE – Tips for protecting your WordPress site

Having a WordPress website is fantastic for acquiring new customers and portraying a digital version of your business. Some believe the website development process ends once the site is live. When in fact, that is only the beginning. At Fuel, we specialise in the maintenance and security of your WordPress website. We have compiled a […]
Man Using Credit Card to Pay an Online Transaction on a Laptop

Ecommerce, Insight

Increase your customer lifetime value

Did you know it costs five times as much to acquire a new customer as it does to retain an existing one? (source: Econsultancy). So why wouldn’t you focus on keeping your current customers as well as try to acquire new ones? Yet a staggering 44% of companies focus their resource towards acquisition vs. just […]
Reports on a Tablet Screen

Insight, Marketing

#Trending – 2019 Marketing Trends

At the start of last year I did a bit of crystal ball gazing and made 12 predictions on the 2018 marketing trends (it’s worth a read!). Based on my own experience, personally as a consumer and professionally as a marketer, I can crudely say I got 8 out of 12 of these predictions correct. […]
Man Pointing to the Sky with Both Arms on Pink Background

Ecommerce, Insight, Marketing

Don’t Forget Your Loyal Customers During Black Friday

Ahead of Black Friday, pixel space is going to be at a premium with auction prices increasing – good old supply and demand. So if you are looking at getting in front of new customers you’re going to have to get creative to cut through the increased noise (more on that in another blog post) […]
Women Shopping Online

Ecommerce, Insight, Marketing

How to hit the Big Bucks On Black Friday 2018!

With Black Friday just around the corner, the question on everyone’s mind is how are they going to keep up with the big guns of the online shopping world? Well.. worry no longer, we have got you covered! Keep reading to find out all the tips and tricks you will need to secure a successful […]
2 People Working With Charts, Graphs, And A Laptop

Ecommerce, Insight, Marketing

ARE YOU GETTING A REBATE ON YOUR GOOGLE SHOPPING?

In recent months the landscape of the Google Shopping market has changed. The power, whilst still with Google of course, has shifted slightly since they were penalised for being found to be giving unfair favour to their own price comparison service. Alongside a circa £ 2 Billion fine, Google is now forced to compete with […]
SSL Certificate in an Address bar

Insight, Marketing

Don’t get caught out by HTTPS!

Last September we wrote about Google’s warning to website owners to move to HTTPS by October 2017. As a brief reminder of that update, from October 2017, Chrome showed the “Not secure” warning when users entered data on a HTTP page, and on all HTTP pages visited in Incognito mode. More recently though, Google has […]
Padlock Inside European Union Stars

Insight

Being Creative with GDPR & Data Retention

On the 21st of May, we collaborated with Barclays to help business owners understand GDPR and how it can be seen to be an opportunity, instead of a threat. With a positive turn out of people, we were pleased to be able to provide creative ideas from our industry experience – whilst keeping jargon to […]
5 SEO Practices To Remember During Design & Development

Insight, Marketing

5 SEO Practices To Remember During Design & Development

Time and time again, we see basic Search Engine Optimisation (SEO) principles overlooked during the website design & development process. Neglecting SEO at this stage can have far-reaching consequences, which is why we’ve put together some top tips on how to avoid getting yourself stuck in this sort of rut. Missing basic principles of SEO […]
White Hat SEO & Black Hat SEO - What Is The Difference?

Insight, Marketing

What’s The Difference Between Black Hat & White Hat SEO?

Carried out in order to improve a website’s organic ranking on search engines such as Google, Bing, and Yahoo, search engine optimisation (SEO) has changed a lot over the years. SEO techniques that were once acceptable are now considered cardinal sins that can have a significantly detrimental impact on a website. To distinguish between those […]
Map of Europe

Insight, Marketing

GDPR – Great, a Data Protection Reform

GDPR – Great, a Data Protection Reform… Marketers across the UK and the EU [insert awkward brexit joke here] collectively sigh as the data protection rules are set to change. Fear not, this is not as bad as it sounds. Just make sure you play by the rules and put some protection in place (you […]
Digital Marketing Platform Icons in a Cardboard Box

Affiliate, Insight, Marketing

12 Digital Marketing Trends for 2018

The omnipresence and evolution of digital marketing over the years has provided many tools for business success and 2018 will most certainly bring a lot of new challenges and opportunities. In this blog I have covered a range of growing and new trends, some factual, some my biased opinion… It’s worth bookmarking this page so […]

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