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Social Media App Icons

Insight, Marketing

Twitter’s Unique Selling “Problem”

Social media site Twitter has increased their character limit, in an attempt to allow users to express themselves more. The initial character limit stood at 140 characters but the proposed idea would see this number rising to 280. Has Twitter lost its USP? Twitter’s authenticity derives from providing their users with the ability to express […]
Warning Triangle on a Laptop Screen

Insight

URGENT UPDATE: The time is now for an SSL Certificate

In a recent update from the Official Google Webmaster Central Blog, you may have seen that Google has warned website owners to move to HTTPS By October 2017. If you don’t you risk losing website traffic and your website being labelled with a “NOT SECURE” notification pop-up on your website for all Chrome users (Over […]
5 Black Hat SEO Techniques Businesses MUST Avoid

Insight, Marketing

5 Black Hat SEO Techniques Businesses MUST Avoid

The long-term damage caused by Black Hat SEO far outweighs the potential short-term benefits and the only way to effectively guarantee a website’s success is to avoid it at all costs. What is and is not acceptable in terms of SEO has changed a lot in recent years, with once-common practices now considered taboo and […]
A Red Apple And A Green Apple

Ecommerce, Insight, Marketing

Increase your email open rates by over 120%

A/B split testing is second nature to most marketers, but we want to shine a light on this method for those who haven’t come across it yet. We’ve recently sent out our July newsletter, and as a bit of fun we decided to raise the stakes in our office. We had a little competition between […]
We Are Hiring Banner

Insight, Marketing

We’re hiring! So what!!

Over the past 12 months we’ve seen an unprecedented demand from clients to help recruit top talent into their organisations. Naturally our work has led to us analysing how other organisations are conducting their campaigns and it is amazing how many rely on screaming “WE’RE HIRING!” on social media. At a time when employment is […]
Google Home In front Of A Fuel Logo

Insight, Marketing

Voice-activated Artificial Intelligence is on the Rise

With more and more smart speaker devices launched at affordable prices like the Google Home, Amazon Echo and recently the Apple HomePod, voice-activated artificial intelligence is on the rise. According to Response Tap “Artificial Intelligence (Al) Voice search is predicted to account for 50% of all search by 2020” and this will have a profound […]
Computer Security Logo

Insight

A wake up call on cyber risk!

According to PwC, 97% of UK CEOs say their organisation is currently addressing cyber security breaches. Last year, we encountered more cyber issues than ever before too so we’ve decided to partner up with award-winning global financial consultancy and insurance broker Jelf to provide our clients with more knowledge and protection in the digital age. […]
iPhone 6 And An Apple Mac

Design, Insight, Marketing

Action! The unstoppable rise of video

One of the fastest growing content marketing trends of 2016 was undoubtedly video marketing. It’ll grow further in 2017, Cisco estimates it’ll account for 69% of all online consumer traffic in 2017. We’ve seen that level of demand for ourselves, and encouraged it too so that our clients can showcase their brands in the clearest […]
an illustration of an SSL certificate

Insight, Marketing

What is an SSL certificate and why get one?

It’s a well known fact that Marketers and Web Developers love their acronyms! From SEO and PPC to ROI and URL, the list goes on. But the following is definitely worth paying some attention to if you haven’t heard of it before, or don’t know what it does. It’s also one that you should 100% […]
a hand drawing a red line between the UK and Europe on a map

Insight, Marketing

What comes next?

Firstly, let’s declare where we come from. Most of us voted remain. All of us respect the decision (it has taken some longer than others!). All of us were scratching our heads from a communications perspective throughout the campaign! Now we have moved on. From a comms point of view it was fascinating and disturbing […]

Insight, Marketing

One small step for Google, one big step for organisations reviews!

Google has always only allowed Google+ customers to leave reviews on Google search results, until now. Those that wish to leave a review on Google, only need a Google account, whether it’s Gmail based or not. The main importance of this is that they leave a first and last name on reviews that they submit. […]
a blue brain with hands and legs lifting weights

Insight

The challenge of turning awareness into action on mental health

As part of a series of initiatives with Plymouth & District Mind (our charity of the year for 2016) we’ve just released the results of a survey looking into the mental health awareness of students and their parents in the lead up to GCSE and A-Level results. Some of the results came as a surprise […]

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