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two business men being filmed

Design, Insight, Marketing

Video Content

More and more companies have their own cameras and editing software. Most still make video content that is too long, poorly delivered and dull. For these reasons it doesn’t connect with the audience, and so fails in its intentions. So we teamed up with our friends at Number 1 Media, who work with local companies […]
POV image of business man playing chess with black pieces facing viewer

Insight, Marketing

Are “War Rooms” The Key To Real-Time Marketing?

Advertising costs during the Super Bowl are at an all-time high; with a 30 second spot setting companies back an average north of $4 million dollars. To justify these huge expenses marketers are looking to find new ways to interact and create conversation with their target market on the advertising industry’s most expensive day. Watching […]
hands putting up sticky notes

Insight, Marketing

5 Marketing Initiatives for 2014

As marketing budgets continue to grow and confidence continues to rise, brands have started peering over the parapet again, perhaps seeing a very different landscape to the last time they took stock. Marketing has changed, customers have changed and technology has changed – we all know that. There are more opportunities and dangers than ever […]

Insight, Marketing

Multi-Screen Advertising

If you are one of the vast majority of people who use a laptop, tablet or mobile phone while watching TV, then the likelihood is that you haven’t just started doing it recently. In fact, you probably can’t remember the last time you watched through an entire ad break, because when they come on you […]
a close up of someone holding a phone next to a payment machine that recognises nfc

Insight

Guest Post – NFC: You’re already using it!

Whether we know it or not Near Field Communication, (NFC) has been a part of modern technology for a while now. If you’ve ever swiped your loyalty reward card against a scanner, used touch payment with your credit card or put your smartphone up against someone else’s to transfer data you’ve been using NFC. What […]
someone stacking coins on a table

Insight, Marketing

UK Marketing Spend Up Again

The Great Recession of 2009 and the subsequent difficult economic conditions we’ve all had to endure these last four years have greatly reshaped both our personal and professional lives as well as companies marketing spend. Now with economic growth finally emerging and the industry’s starting to be more optimistic about the future, we thought now […]
email marketing bid graphic

Insight, Marketing

Subjective Subjects

It surprises me how many marketers say that email marketing is dead and buried. In the past I’ve written about email marketing as a lost art, not a dead language, and I still believe this to be the case. Many businesses rely on legacy strategies for incorporating email into their marketing activity, and many others […]
woman wearing green and white jacket and pink glasses forms hand to a peace sign

Insight, Marketing

6 things Businesses need to know about Millennials

The demographic labelled ‘Millennials’ is defined as males and females that were born between 1980 and 2000. Sometimes referred to as ‘Generation Y’, they have been characterised in a multitude of ways, both positive and negative. Regarded as lazy and narcissistic, and prone to jump from job to job, they illustrate the well-recognised fact that […]
a hand drawing a light bulb

Insight, Marketing

Let the hunt for the “big idea” begin

Have you heard everyone talking about the “big idea”? It seems that everywhere we turn these days we see or hear something about “big ideas.” Major global brands, including the likes of, Procter & Gamble, Nike, Unilever, and Diageo, are putting increasing emphasis on finding powerful creative concepts to fuel their marketing communications campaigns. Finding […]

Insight, Marketing

Building loyalty and engagement is just a big game

I believe ‘gamification’ to be one of those words that many modern marketers resort to when they’re trying to impress clients with their knowledge of terminology. Like a lot of marketing speak, it’s a made-up term that attempts to distil a complex and strong concept into a buzzword, therefore sadly limiting how seriously most people […]
woman sitting in her living room looking at her phone

Insight, Marketing

The News According to Social Media

Whilst recently investigating the germ of an idea for a Fuel Insights report, I posed a question on Thumb to gauge what percentage of people felt they became aware of news via social media before they saw it on TV. The results suggested that only 39% of respondents thought they did, although some added that […]
someone looking at their phone next to a cup of coffee

Insight, Marketing

Why ‘Tracking Mobile’ Isn’t Enough

For a number of years our team has been specifically monitoring the visitors that view our clients’ websites using mobile devices. With the increased capability and prevalence of smart phones over the last few years, it has become vitally important to keep an eye on the differences in behaviour between visitors using different types of […]

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